I admit that the internet is definitely for the “here and now.” Always changing, what may be popular one day may be irrelevant the next. A den of “fast track fads” is what the internet has become. Still, if you are an article writer, you know that the web content you provide for your customers today must have an extended shelf life with it, otherwise your customers lose out and your reputation sinks. You can write relevant and persuasive content that doesn’t lose its sheen with time; read on and I will show you how.

It is a given that if you write seasonal articles these very same articles will quickly lose their appeal once the season is over. Few people are interested in Valentine’s Day pitches outside of January and February, but you can keep their interest strong year round by not directly focusing on products, but on the history of the holiday. I have discovered that my seasonal articles are likely to get read “out of season” if they deal more with something beyond an overt sales pitch. Give readers something to digest other than talking about chocolates and flowers; you can discuss “love” a timeless subject with universal appeal!

In addition, stay away from explicit dates. If you mention something to the effect, “here in December 2005…” you will quickly age your article in no time. This can be difficult to do if you are mentioning something like current mortgage trends or recent world events. All of those hurricane articles you read just a few months ago seem distant and certain to be ignored by readers who are focusing on current events [however, they may become valuable again when the next hurricane season rolls around]. It is okay to write current event articles, but expect them to quickly fade into oblivion once the event has passed.

Typically, the subject of “shelf life” does not come up with my customers. If I am asked, I mention that each article should have at least one year’s appeal before an update might be necessary. This is reasonable length of time given the fast paced changes on the web. Naturally, if the customer wants me to do the update, they will be charged the same rate as a fresh article: in reality I provide to my customers a new article, not some cut and paste update.

Finally, I never give explicit guarantees for an article’s effectiveness because once it leaves my hands, I seldom know exactly what a customer will do with it [i.e., place it in a newsletter, turn around and sell it, put it on their web site, etc.]. My customers know that what I write for them can be effective, but its ultimate impact is only as good as what they choose to do with it.

Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.

But you can’t just put up a link that says “free newsletter”. No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of “fish” you want as your ideal clients and customers.

Also remember, don’t hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner… loud and proud!

Here are six simple things you should have in your opt-in box that will help you get more signups than ever before.

1) An Attention-Getting HEADLINE

Remember that online readers SKIM copy - they don’t read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So don’t waste this space saying something like “Free Newsletter” or even worse… “Sign up for our mailing list.” Ugh! Instead, tell me the MOST exciting thing your ezine will give me!

Examples:

“Are You Ready to Blast Off Your SALES This Year?”

“FINALLY: Learn How to Keep That Weight Off For Good”

“Insider Secrets to Writing Novels for Big Bucks”

2) A Raving Description of Your Ezine

Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember they’re tuned into station WIIFM (”What’s In It For ME?”). Tell them what your information is going to DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.

3) A Field to Enter Their FIRST NAME.

Getting people’s names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, “Dear Ali…” The subject line could even say, “Ali, here’s your free tip”. Why do you want to do this? Studies prove that having the recipient’s name in the subject line of your e-mails can increase your open rates by 60%!

The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. It’s been proven that you’ll get MORE names from people if you only ask for the first name. (And their first name is generally all you’ll need anyway.)

4) A Field to Enter Their Primary EMAIL ADDRESS.

Many people have a backup or personal e-mail address that they use just for receiving online newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there’s a good chance your e-mails won’t even reach these recipients.

The solution is, simply ask for their primary e-mail. It’s amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You’ll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)

5) A BUTTON That Says “Subscribe” or “Sign Me Up Now”

Make it very clear what they should click on to activate their subscription once they type in their name and email. Don’t use something confusing like a link that says “submit form”.

6) Your PRIVACY POLICY, right then and there.

Everyone’s scared to receive more spam these days, so put your prospects at ease. Don’t make them wonder what you’re going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, “We will never sell, rent, trade, or share your e-mail with any other organization.” (Feel free to use that yourself.) DON’T make people click on a link to read your privacy policy - it looks like you have something to hide. In fact, in some U.S. states, it’s now required that you state your privacy policy right at the point of opt-in, so it’s a good idea no matter where you do business.

Want to See a Sample of This in Action?

If you’d like to see many of these components in action, see my pop-under box at .ezinequeen.com/popup.htm.

And if you’d like MORE step-by-step instructions on how to get more signups at your website (and beyond) and build your list bigger than ever before, see my SPECIAL REPORT: “101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST”, which you can learn more about here.

Content is king. You have probably heard that a million times but it’s true. That is why writing articles is one of the most utilized Internet marketing media today. It’s also one of the most abused marketing methods.

The online advertising craze began picking up with the introduction of FFA (Free For ALL) sites. These sites allowed you to submit your link or ad, which slowly rotated off the page as new links were submitted. Once this method of advertising became known, scores of people rushed to FFA sites and began submitting their ads. Programmers invented ways to automate the process of submitting links to hundreds of sites within seconds, causing it to become an ineffective marketing option because of the scores of people who began using this system. Links would rotate off the page within seconds and this eventually led to the downfall and popularity of them.

Another marketing method, which quickly became useless, was banner advertising and exchanges. People covered their sites with banners, learned how to cheat exchanges and surfers began to train their eyes to ignore them completely. As a result, image advertising also became ineffective.

Automated page creation was also a problem as thousands of people began to create gateway pages as a means to draw in the search engines with multiple pages stuffed with keywords to increase their site’s page rank. Gateway page generators automated the process of building these pages and soon they sprang up all over the net. Eventually this fad also became useless due to abuse as well as the introduction of smarter search engine spiders.

The latest moneymaking craze is Google Adwords. Once pay-per-click advertising grew in popularity, webmasters discovered how easy it was to earn income by stuffing their sites with useless content in order to profit from textual advertising. The automation monster appeared again making it fairly easy to submit articles to hundreds of content sites by merely clicking a few buttons.

In steps PLR membership sites. PLR articles, also known as Private Label Rights articles or public domain articles, provide people who are too lazy to write their own content with a means to get links back to their site and hopefully sell some of their products in the process.

Search engines have begun penalizing web sites for duplicate content. In response, new programs are being created which randomize paragraphs and change words within an article to make them unique enough to bypass the duplicate content filters. So now we have automated article creation?

Publishers are beginning to recognize the different methods of article abuse and it’s becoming more difficult to get articles approved. As editors begin tiring of trying to keep up with the massive influx of articles that are obviously written for the sole purpose of gaining link popularity or to advertise affiliate links, we will see more article directories shut down.

Is automation really the monster here? I think not!

Automated article submission is a great tool for submitting articles to a large number of sites providing it is used properly. So what’s the problem?

Greed and laziness &ndash plain and simple.

Automation allows writers to submit their articles to many sites quickly and easily, freeing up more time to write original content. The problem comes from those who are always looking for a shortcut to making money, rather than to work for it.

Article marketing abuse will soon reach its peak just as FFA sites, banner advertising and gateway pages did. Eventually we will look at private label articles as another passing trend and online publishers will be able to provide their visitors with quality content once again. For now, we can only wait until those hoping to get rich quick find another marketing option to automate and abuse.

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

ABOUT THE AUTHOR:

The author has a FREE CONTENT ARTICLE DIRECTORY located at authorarticles.com where you can get free content for your web site, newsletter or ezine. Additionally, If you have your own original articles you can submit them at this site. You are allowed to place an authors resource box at the end of your article containing a link pointing back to your web site. This is a proven way to add more in-bound links to your web site and improve your site’s popularity.

Articles. We love them. Content-rich and drive visitors to our website. Inward links across the internet. Search engines count the keywords and count the links. We get a higher page rank. We come higher in search engines. Our Adsense goes up.

However, having read a few of them, I have to say I have not read so much crap in my life. Anyone who puts this on their website via an RSS feed or by copying the article wholesale is really being stupid. Very few of these “articles” are anything more than keyword-optimized web pages designed to pull in search engines, or outright adverts.

Excuse the length of the quote, but here, as an example, is a quote from a keyword-optimized article:

“The opinion on who’s the best free online dating service in America could vary, depending on the person being asked. But there was a popularity survey conducted among Americans and Canadians to find out the best online dating sites. The high rank though does not mean that it is the best free online dating in terms of quality but it does mean that it is by far the most popular.

“There are a number of free online dating web sites over the net to choose from. Free online dating web sites offer real time chat, emailing, profiling, and telephone access dependant on the clients’ choices. These type of sites can be accessed through Internet service providers. Participants are required to be over the age of 18 and have registered with their chosen dating service provider.

“A Free online dating web site enables…

Spot the keyword phrase being looked for? Yep it’s “Free online dating”. I should expect the phrase could be generically replaced with “free African dating”, “free Vietnamese dating”, “free free dating” or more. Edit/Find/Replace anyone? This article is NOT written for a person to read. It’s written for a search engine to read. Hence the use of the word America/Americans. Dating websites are, by their virtue of being websites, international. This article writer, has, however, ritten the article so that it will hit the keyword “American”. Why? Because there are 280 million Americans, they are patriotic, and they are to the internet what Germans are to the swimming pool.

Who doesn’t know that “These types of site can be accessed through Internet Service Providers”. How else are you supposed to access a “free online dating site”? Post? Telepathy? This is making a sentence purely for the hell of it.

Another article talks about the SMART way to attract women which is simply the application of a management principle Specific, Measurable, Achievable, Realistic and Timed. This is yet another example of verbal BS designed to draw traffic to the writer’s website.

I wonder if either of these were written by humans. Certainly both of the above have been APPROVED by humans on article websites who claim an editor will look for more than just page formatting. However, what we’re seeing is people writing sentences hoping that Google will pick it up, follow the link and raise the page rank, and human editors simply acceding to that need.

But what is particularly irritating is articles which are wrong. Another article tells you how to say “I love you” in different languages. One translation they give is Swahili which they tell you is “naku panda”. This is wrong on a number of counts.

Firstly Swahili verbs are entirely conjugated. The phrase “nakupenda” can be broken up into its constituent parts of subject, tense, object, and verb root. “Na” is both subject and tense. It means “I” without any indication of time. It is simply a state. “-ku-” is object, it means “you”. “-penda” is the root and is the verb. It means “love”. Hence the verb-phrase “nakupenda” means “I love you. You can change the tense. “Ninakupenda”, for example means “Nina”, “I am now”, “-ku-“, “you”, “-penda” loving, e.g. I love you but with a present rather than a perfect tense. Change the “-na-” for a “-ta- ” and you have the future tense, I will love you.

You can look this up elsewhere. However, our expert article writer had made a wrong translation in a number of senses. “Naku panda” should have been written as a single verb-phrase, “Nakupanda”. However the verb root “-panda” means something quite different to “-penda”, love. Like most verbs it has a contextual meaning. Here are the various contextual meanings it could have: “I climb you”, “I ascend you”, “I increase you”, “I copulate with you”, “I get on you”, “I cross you”. So DON’T try this phrase in Kenya, Tanzania or Uganda. Stick with “jambo”, “sasa”, or “vipi”. They mean “Hi”, and you can’t get in to trouble with those. Easy response? “Poa” - cool.

So, for article writers, here’s three things not to do:

1. Don’t write a SEO optimized article. Write something for humans. One day Google will read like a human and be able to spot crap a mile away. At the end of the day you want HUMANS to read your work, only they can click on a link and pay a credit card bill.

2. Don’t write absolute rubbish. Perhaps you attended a lecture or seminar or read something and you want to apply it to something else. Try it yourself first! Don’t just join the head of a fish to the body of a cat because it makes an article! If you do such ridiculous things you end up with ridiculous articles. How about “Application of the Geneva Convention in Slug Control”, “How to write a cheque in Binary” or “American Foreign Policy - An Ethical Approach”? It’s all pure nonsense.

3. Don’t be WRONG! If you are going to write something make it something you know about, better still something you are passionate about! Writing things which are wrong is akin to writing lies! Next thing you know someone will be swearing blind it’s true because they read it on the internet. Even if your article is about your toenails it’s something you KNOW about rather than something you wrote because you wanted more links to your website.

Come on, admit it: Whether you’re a professional writer or not we all draw a blank when we want to write an ezine article.

I’ve found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you’ve been hoping for. Here’s how to get the lead out if you draw a blank:

1. Write your action steps first.

Forget about the catchy headline and attractive lead paragraph for now. There’s no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it’s the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.

2. Save the best for last.

There’s something called takeaway or take-home that should be in every one of your articles. It’s your last chance to tell your audience, “I know my stuff.” Try to put that key piece of information in the last paragraph of your article and you’ll want it to be something your reader can do as soon as he or she finishes reading your article. If you’re writing to accounts payable clerks, you’d tell them ways to get each department to get approvals on all purchase orders before submitting them. A/P clerks would just eat that up. It’s their number one gripe. Bottom line: Give your audience something they can do immediately at the very end of your article. They’ll remember your name and become devotees for life- hanging from your every word.

3. Get excited about the benefits.

After you’ve taken care of the credibility building portion of your article, you have to draw the reader in and whet their appetite for all this great information. By the way, if you write the action steps and take-home first, this part will be easier because you’ll be so excited about the information you’ll see the benefits of it. And that’s what writing lead paragraphs and headlines is all about: benefits to your readers.

Your final take-home advice

No matter what you do, when you’re writing to an ezine audience, always include an “About the Author” blurb (some call this a sig file, short for signature file) and a plug for anything new you’re into. To do this, determine what you want the reader to do after he or she is finished reading. Do you want the to subscribe to your ezine? Buy your new ebook? Or just visit or site? Whatever the benefit to you is, identify it before you write your “About the Author” section. And you can write this at any time because it’s separate from the article and you can use the same “About the Author” blurb for multiple articles. As a matter of fact, you could write one right now. Check out the one I’m using at the bottom of this article.

(c) 2003-2005 Lisa Sparks

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.

With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.

This is why article writing, submissions and publications are also getting popular.

There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.

But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?

Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.

Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.

Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.

Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.

The thread stroke on the front side produced by this is also called stitch. In the context of embroidery, an embroidery stitch means one or more stitches that are always executed in the same way, forming a figure of recognisable look. Embroidery stitches are also called stitches for short. Embroidery stitches are the smallest units in embroidery. Embroidery patterns are formed by doing many embroidery stitches, either all the same or different ones, either following a counting chart on paper, following a design painted on the fabric or even working freehand. Heraldic Hand Stitched Embroidery uses various combinations of stitches. In Heraldic Hand Stitched Embroidery you find a special name to help identify it. These names vary from country to country and region to region. Some embroidery books will include name variations. Taken by themselves the stitches are mostly simple to execute, however when you put them together the results can be extremely complex.

Heraldic Hand Stitched Embroidery work by needle. The needle is brought to the upside of the fabric. For doing the stitch properly, it is inserted into the fabric and brought back to the surface in one movement. Then the thread is pulled through. The same method is used for plain hand sewing.

A thimble is usually used on the middle finger to avoid minor injury. Once the needle is inserted into the fabric, the hooded middle finger is used to push it through; the thumb and index finger grab the needle at the front as soon as possible and pull at the same time. This can speed up working when the embroiderer is used to it.

This method can be done using an embroidery frame or free-hand, but usually an embroidery frame or hoop is used to make work easier. The technique uses frames that allow for adjustment of fabric tension, as the fabric can’t be too strongly stretched.

Submitting your quality written, and keyword rich articles is certainly your first step to achieving your personal or business related goals. However, many authors wonder why their articles are not being picked up by publishers and webmasters to be placed on their theme related websites, and if you’re willing to follow a few simple steps, you will be on your way to having a successful article writing campaign that will appeal to publishers, webmasters, and also your online readers.

The truth of the matter is, that many publishers and webmasters are looking for fresh, well-crafted content to place on their site that offers their readers valuable information and tips, but they don’t like to accept articles for their sites that show obvious signs of self-promotion of your own business, products, or services. Selling your business in your article is just going to drive people away, and they will move on to the next article that will help them answer the questions they’re seeking.

Tip #1: When readers search for a specific topic of interest, they’re searching for information that answers specific questions they may have at the time. If you’re not exactly sure how to format your article to flow with all the necessary information, just remember that when you start writing your articles, consider formatting your articles with the focus on the WHO, WHAT, WHERE, WHEN, and WHY. When you start to develop your articles in this format, you will definitely make it easier to write your articles on specific topics that will flow naturally.

Tip #2: If you’re writing about a specific topic that can help your readers, provide a brief introduction of what you’re about to talk about. This way if the reader is interested in what you have to say, they will know what direction you’re going in on your specific topic. In the body of your articles, have the key information that your topic is talking about with many features followed by the benefits.

The best way to achieve this is to talk first about the feature of your topic, product, or services briefly, and then follow right below your feature, a detailed benefit (make sure you focus and write more on the benefit). At the bottom of you article, always end it with a brief conclusion. Never stop writing without having an ending. Readers will be wondering if they received the entire article, or if you’re missing some information. Remember, most if not everyone likes an ending.

Tip #3: In the body of your article, make emphasis on your features and benefits that you’re talking about by adding “bullets” and also “highlighting” the important features and benefits. This does several things to your article, it allows your readers to quickly find the important information in your article, and if they happen to not want to read the entire article from top to bottom, they may opt to go directly to the information that they want, and you make it much easier for them to find it with bulleting, and highlights!

Tip #4: If possible, when writing about a unique topic, you will add more impact and credibility to your content when you offer your readers important resources to back up your claim. You can provide a few legitimate testimonials, a list of awards that were achieved, or anything else you feel will back up what you’re talking about. This is a great way to provide your readers solid proof you’re the authority on this topic, and you have value for them to obtain from your information.

Tip #5: The biggest mistake many new authors make when writing their articles for ezine directories to be picked up for distribution is creating a really weak “Author Bio”! You spend all your time and effort creating the perfect article to be submitted to the ezine directories, and many ezine publishers and webmasters start picking up your article and adding them to their emails and sites. However, if your author bio at the end of your article doesn’t have impact, it will not motivate the reader to click through to either read more, or get additional information on what you are truly offering.

Make sure you spend as much time in creating the best author bio as you do when you start writing your article. Make sure that you let your readers know who you are, and that you are the expert on this topic, and if you’re talking about several products or services, in your author bio, if you’re allowed a maximum of 3 hyperlinks to your site, blog, or email, also make sure that you take advantage of this option, and add your maximum allowable links for your readers to click through and continue their journey to specific information they’re interested in reading.

These tips are only a guideline to your article writing success, and if you take some of the information I provide and use it that best fits your writing style, I feel that you will be on your way to being a great Web Author, and many of your well written articles will be picked up by publishers and webmasters hungry for freshly written content that offers a quality message to their readers.

Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action.

So what is the goal of great writing, and how can it change your presentations? Professional writers always have one main goal in mind with everything they write: to transform their audience. Great writers strive to help their audience see through different eyes, act differently, change the way they interact with the world.

Anyone can throw words together and make complete sentences (case in point: most of the blogosphere), but if you want to actually have impact through your writing, you must learn to write for transformation. It’s the difference between being merely informative and being compelling and persuasive. There are three simple steps to transformational writing: 1) writing for a specific audience, 2) using the right venue, and 3) choosing and executing the right type of transformation (there are three).

1. Specific Audience

If you want to reach your audience, it’s absolutely crucial that you understand them, get out of your own perspective, and write to their perspective. One of the first things I do with every piece I write is identify my target audience, things such as age, gender, race/ethnicity, location, income level, purchasing habits, hobbies, talents, interests, etc.

When I know who I’m talking to, I’m prepared to custom tailor the message to resonate with them specifically. For example, words such as “revolutionary,” “cutting-edge,” “fresh,” or “in vogue” will more likely resonate with an 18-25 age group, whereas a 60-70 age group will probably have negative reactions to them, who prefer things that are “proven,” “safe,” and “sensible.”

2. The Right Venue

By venue I mean the medium used to convey your message, including such things as magazines, newspapers, journals, books, radio and TV ads, blogs, websites, etc. The venue you choose is, in large part, determined by your audience.

For example, if I’m writing a lengthy article on monetary policy intended for scholars and economists, the best venue is probably a scholarly journal. Few people can stand to read long blocks of meaningful text on a computer screen, I probably won’t have enough space to make my case in most magazines, etc. On the other hand, if my content is concise, simple, and intended for a broad audience, perhaps a newspaper article makes sense.

All of us are exposed to written communications that we skim or ignore, yet if that same message is presented in a venue more palatable to us, we’re much more likely to spend time reading it. Writing for transformation requires utilizing the best venue for our subject matter and audience.

3. The Right Transformation

There are three types of transformations: know, feel, and do. A know transformation seeks to give the readers new information, or old information arranged in a different way, to help them to learn and know things they didn’t know before, in such a way that changes their life and perspective. A feel transformation obviously seeks to evoke strong emotion in the audience, while a do is designed to get an audience to take very specific, immediate, and tangible action.

Amateurs look at this list and try to do all three; professionals focus on one and nail it, because doing so affects the others. How do you want people’s lives to change because they read your message? What do you want to see occur in them? Do you primarily want them to know, feel, or do something? Pick one&ndashyes, just one&ndashand execute it well, and the others will take care of themselves.

If you want your message to actually have impact, you must learn to write for transformation. Know who you’re writing to, use the right venue to reach them, and choose the right transformation and execute it well. After all, transformational writing is the only writing worth reading.

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