Archive for June, 2009

Thursday, June 25th, 2009

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

(c)2005; Matthew C. Keegan, LLC

Thursday, June 25th, 2009

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

(c)2005; Matthew C. Keegan, LLC

A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet.

Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it, the article won’t stand a chance. The best article in the world will never see the light of day without an effective headline.

Now, more than ever, article submissions need a good headline. But it’s not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher.

You may think the requirements of a good headline haven’t changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader.

So how do you write a headline for an online publisher? Here’s a few tips…

1) State your domain

No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical ‘Publisher Pete’. He’s the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka ‘article banks’, ‘article submit sites’, ‘free-reprint sites’) for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn’t obviously &ndash and immediately &ndash relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic.

2) State your argument

Every website has an agenda. Whether it’s to sell, persuade, or inform, there’s always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he’s selling chemical garden fertilizers, he doesn’t want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that’s what your article is about, make sure the headline lets him know.

3) Don’t make empty promises

Sensationalized headlines may work in traditional media, but they’re not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn’t impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.

4) Put yourself in the publisher’s shoes

Always think about ways to make the publisher’s job easier. It’s as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher’s position and ask which one you’d choose. That’s the best headline for your article submission.

5) Think about your publisher’s readers

Publishers want articles that readers will open. But remember, your publisher’s website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you’re thinking about the publisher’s readers &ndash not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven.

Conclusion

With the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you’re faced with a gatekeeper, and you need to address their needs first.

By following all the publisher-focused tips above, you’ll not only see your article published many more times, you’ll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant).

Happy headlining!

A great headline can be the difference between having your free reprint article published once (on your own website…) and having it published hundreds, if not thousands, of times all over the Internet.

Sure, the content has to be worthwhile; it has to be helpful, informative, and not just a sales spiel. And there’s no denying that a well written article can be very compelling. But if your headline doesn’t cut it, the article won’t stand a chance. The best article in the world will never see the light of day without an effective headline.

Now, more than ever, article submissions need a good headline. But it’s not just the reader you have to worry about. In fact, the reader is secondary! When it comes to reprint article headlines, your main focus should be the publisher.

You may think the requirements of a good headline haven’t changed over the years, but they have. Unlike headlines for traditional newspapers, magazines, etc., which target only the reader, online article submission headlines target first the publisher, then the reader.

So how do you write a headline for an online publisher? Here’s a few tips…

1) State your domain

No matter what your business, you can be sure that potential publishers of your article are inundated with information every day. Imagine hypothetical ‘Publisher Pete’. He’s the webmaster of a high PR site. He receives hundreds of article submissions every day. Additionally, he farms article submission sites (aka ‘article banks’, ‘article submit sites’, ‘free-reprint sites’) for articles on a regular basis. Because so many of the article submissions he sees are spam or unrelated, Publisher Pete is quick to dismiss anything that isn’t obviously &ndash and immediately &ndash relevant to his website. So make sure your headline signals the general subject area of the article submission, not just the exact topic.

2) State your argument

Every website has an agenda. Whether it’s to sell, persuade, or inform, there’s always an angle. When our friend Publisher Pete looks for free reprint content for his website, he wants something that complements his agenda. If he’s selling chemical garden fertilizers, he doesn’t want an article about the evils of chemical fertilizer. Nor does he want an article espousing the virtues of organic fertilizer. He wants an article promoting the value of chemical garden fertilizer. If that’s what your article is about, make sure the headline lets him know.

3) Don’t make empty promises

Sensationalized headlines may work in traditional media, but they’re not so effective in online article submissions. Few things frustrate an online publisher more than being lured in by a promising headline which turns out to be nothing more than hot air. For publishers who take the time to carefully filter content before publishing, empty headlines are nothing more than time-wasters. For publishers who are a little less meticulous, empty headlines result in a site which is characterized by disjointed, contradictory, low-quality content. Either way, the publisher isn’t impressed, so make sure the headline of your article is relevant to (and validated by) the body of your article.

4) Put yourself in the publisher’s shoes

Always think about ways to make the publisher’s job easier. It’s as simple as that. Brainstorm 5, 10, 20 headlines, then put yourself in the publisher’s position and ask which one you’d choose. That’s the best headline for your article submission.

5) Think about your publisher’s readers

Publishers want articles that readers will open. But remember, your publisher’s website may cater to an entirely different type of reader to your website. Whenever you find yourself thinking about your secondary audience (the reader), make sure you’re thinking about the publisher’s readers &ndash not your own. That settled, you can go on to focus on regular audience-headline considerations such as making the headline attention-getting, targeted, and benefit driven.

Conclusion

With the emergence of article submission as a great way to generate a high search engine ranking, and the associated proliferation of article submission spam, the right headline is more important than ever. The important thing to remember is that you’re faced with a gatekeeper, and you need to address their needs first.

By following all the publisher-focused tips above, you’ll not only see your article published many more times, you’ll also see it published on more relevant websites. This will help both your ranking (because links from relevant sites are always the best) and your click-thru traffic (because the audience will be more relevant).

Happy headlining!

We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subject.

But did you know that publishers can do a similar thing within the article itself? They can turn any word within your article into an ad! They use programs like TextLinkAds to turn select target keywords into hyperlinks to the advertiser’s website. When a reader clicks on a link, the advertiser’s website opens within the same window. In other words, the page is ‘hijacked’ and your article disappears!

Gasp! As authors, we spend a lot of time planning and writing content designed to hold the reader’s attention. Surely we should condemn anything which hijacks our audience?

The answer to that question is most definitely, “NO!”

As a heavy Internet user, I’m personally not a fan of text link ads. However, as an author of free reprint articles, I think they’re great. Before I explain why, though, let’s cover off a few basics…

Text link ads &ndash some FAQs

Like every other form of advertising, text link ads have their detractors. The most common questions asked are:

Q: How can I tell if it’s a text link ad?

A: Although text link ads look the same as text links, you can identify them very quickly simply by mousing (hovering) over them. When you hover over a text link ad for about a second, a popup displays the details of the advertiser and the ad content. Check out .seochat.com/c/a/Search-Engine-News/Microsoft-Hopes-to-Crush-Google/1/ for some examples.

Q: Are they ethical?

A: Text link ads are more covert than regular pay-per-click ads like Google AdWords. They look like normal text links, but they don’t actually jump where you expect them to. For example, I clicked on a text link ad with anchor text “MSN” expecting it would take me to MSN’s search, but instead it took me to the website of some sort of SEO service provider. As we all know, it’s quite common for people to link to their site using unrelated anchor text. That’s all text link ads are doing. So, by nature, text link ads are no more misleading than any other kind of link.

Q: Are they bad for the Web?

A: When people can’t trust the links they’re clicking on, won’t they stop clicking? Won’t this have a detrimental effect on the perceived usability of the Web? I said above that text link ads aren’t really any more misleading by nature than normal text links. In reality, though, I suspect they may encourage the misleading use of anchor text, so in that respect, I think they’re detrimental to the perceived usability of the Web. But does this make them bad for the Web? I don’t think so. In fact, I think their overall effect will be good. By bringing more advertisers (i.e. businesses) to the Web, text link ads ultimately make the Web more useful. Users will quickly recognize text link ads for what they are and adapt.

Q: Are they effective for advertisers?

A: I can’t really answer that. I’ve never used them, so you’ll have to ask someone who has. Of course, you could ask one of the companies that offers text link ad technology, but you already know their answer…

Q: Will they become more popular?

A: Once again, I can’t answer that question with any authority. But I have my suspicions; I suspect they will become more popular, simply because there are a lot of web publishers out there who are willing to try programs that offer a revenue return. Ultimately, the popularity of text link ads hinges how successful they are for advertisers, not how well-liked they are among users.

Q: Can I stop it happening to my reprint article?

A: No. I believe that power lies solely with the publisher. Of course, you can forbid it in your reprint guidelines, but that will simply limit the number of times your article is reprinted (consequently limiting your referral traffic and link popularity).

Conclusion - Are any of these questions really important to article submission authors?

In my humble opinion, the answer, once again, is “No!” As authors of reprint articles, we love the Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints, the higher their site rank, the greater their traffic, and the more they earn from the pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and &ndash of course &ndash link popularity (i.e. increased rank).

Text link ads are no different. Like Google ads, they encourage the publisher to acquire more high quality content. It’s as simple as that.

“But my article is hijacked! What if the reader doesn’t return?” There’s no denying we’d prefer to keep our reader. But most readers know where the ‘Back’ button is, so if your article is good enough, they’ll be sure to click it. And if they don’t, well at least you’ve got the permanent link back to your site in the byline of your article. And after all, that’s one of the big benefits of article submission, isn’t it?

Anyway, enough talk. Let’s see how it all unfolds.

Happy hijacking!

We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subject.

But did you know that publishers can do a similar thing within the article itself? They can turn any word within your article into an ad! They use programs like TextLinkAds to turn select target keywords into hyperlinks to the advertiser’s website. When a reader clicks on a link, the advertiser’s website opens within the same window. In other words, the page is ‘hijacked’ and your article disappears!

Gasp! As authors, we spend a lot of time planning and writing content designed to hold the reader’s attention. Surely we should condemn anything which hijacks our audience?

The answer to that question is most definitely, “NO!”

As a heavy Internet user, I’m personally not a fan of text link ads. However, as an author of free reprint articles, I think they’re great. Before I explain why, though, let’s cover off a few basics…

Text link ads &ndash some FAQs

Like every other form of advertising, text link ads have their detractors. The most common questions asked are:

Q: How can I tell if it’s a text link ad?

A: Although text link ads look the same as text links, you can identify them very quickly simply by mousing (hovering) over them. When you hover over a text link ad for about a second, a popup displays the details of the advertiser and the ad content. Check out .seochat.com/c/a/Search-Engine-News/Microsoft-Hopes-to-Crush-Google/1/ for some examples.

Q: Are they ethical?

A: Text link ads are more covert than regular pay-per-click ads like Google AdWords. They look like normal text links, but they don’t actually jump where you expect them to. For example, I clicked on a text link ad with anchor text “MSN” expecting it would take me to MSN’s search, but instead it took me to the website of some sort of SEO service provider. As we all know, it’s quite common for people to link to their site using unrelated anchor text. That’s all text link ads are doing. So, by nature, text link ads are no more misleading than any other kind of link.

Q: Are they bad for the Web?

A: When people can’t trust the links they’re clicking on, won’t they stop clicking? Won’t this have a detrimental effect on the perceived usability of the Web? I said above that text link ads aren’t really any more misleading by nature than normal text links. In reality, though, I suspect they may encourage the misleading use of anchor text, so in that respect, I think they’re detrimental to the perceived usability of the Web. But does this make them bad for the Web? I don’t think so. In fact, I think their overall effect will be good. By bringing more advertisers (i.e. businesses) to the Web, text link ads ultimately make the Web more useful. Users will quickly recognize text link ads for what they are and adapt.

Q: Are they effective for advertisers?

A: I can’t really answer that. I’ve never used them, so you’ll have to ask someone who has. Of course, you could ask one of the companies that offers text link ad technology, but you already know their answer…

Q: Will they become more popular?

A: Once again, I can’t answer that question with any authority. But I have my suspicions; I suspect they will become more popular, simply because there are a lot of web publishers out there who are willing to try programs that offer a revenue return. Ultimately, the popularity of text link ads hinges how successful they are for advertisers, not how well-liked they are among users.

Q: Can I stop it happening to my reprint article?

A: No. I believe that power lies solely with the publisher. Of course, you can forbid it in your reprint guidelines, but that will simply limit the number of times your article is reprinted (consequently limiting your referral traffic and link popularity).

Conclusion - Are any of these questions really important to article submission authors?

In my humble opinion, the answer, once again, is “No!” As authors of reprint articles, we love the Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints, the higher their site rank, the greater their traffic, and the more they earn from the pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and &ndash of course &ndash link popularity (i.e. increased rank).

Text link ads are no different. Like Google ads, they encourage the publisher to acquire more high quality content. It’s as simple as that.

“But my article is hijacked! What if the reader doesn’t return?” There’s no denying we’d prefer to keep our reader. But most readers know where the ‘Back’ button is, so if your article is good enough, they’ll be sure to click it. And if they don’t, well at least you’ve got the permanent link back to your site in the byline of your article. And after all, that’s one of the big benefits of article submission, isn’t it?

Anyway, enough talk. Let’s see how it all unfolds.

Happy hijacking!

Monday, June 22nd, 2009

It is pretty obvious that content is king online. It is also obvious that writing more content and submitting them to other sites will help boost your popularity and bring more visitors to your site.

So why wouldn’t you help boost those pages that have your articles on them?

I want to share a small tip that will help boost your articles popularity all over the world.

See, most of us who do write articles are mainly concerned about getting their articles published. Well why wouldn’t you reward those who publish your articles?

I am consistently finding ways to boost pr ratings for ALL of my pages within my site, you should be too. If we are all trying to do this, then why don’t we help boost our articles on other sites!

Here’s an example of this…

I have an article titled:

“Getting A Better Rank For All Your Pages”

Now simply listing this article on my site isn’t enough. I also promote and submit this article wherever I can. If by chance a web site publishes my article, I will reward that site by adding a link on my site were that article is listed.

In fact, if you’ve seen my marketing tip articles, there is a small resource box at the bottom of each article that links to all the sites that have listed that specific article. Being more specific, I don’t link to their main page, I link to my article.

Here’s what that accomplishes…

Let’s say your article is listed on “Articles R Us” and you want your article to be found by anyone who searches for that company, boosting your pr rating for your article on “Articles R Us” will help you get more visitors from that site.

See, it’s not only about listing your articles because we would all like to have our articles found right away and 1st. Don’t miss the chance to gain more visitors by letting your article die out on the site that you listed it in.

What if all your articles listed on other sites, had a pr rating in google of (pr4) or more? That would be great!

That would be great because we all know that Google rewards your link popularity when listed in a page that is pr4 or more!

So don’t be shy to reward those who list your articles, doing so will only boost your search engine ranking and also give you a lot more visitors than before!

—————————————————————-

In this article you will learn how writing an article on the subject you love the most will help you bring more visitors to your site! Not only will your traffic boost but you’ll also be placing yourself as the professional in your field.

Read more of Martins articles online here:

.smartads.info/newsletter

Monday, June 22nd, 2009

It is pretty obvious that content is king online. It is also obvious that writing more content and submitting them to other sites will help boost your popularity and bring more visitors to your site.

So why wouldn’t you help boost those pages that have your articles on them?

I want to share a small tip that will help boost your articles popularity all over the world.

See, most of us who do write articles are mainly concerned about getting their articles published. Well why wouldn’t you reward those who publish your articles?

I am consistently finding ways to boost pr ratings for ALL of my pages within my site, you should be too. If we are all trying to do this, then why don’t we help boost our articles on other sites!

Here’s an example of this…

I have an article titled:

“Getting A Better Rank For All Your Pages”

Now simply listing this article on my site isn’t enough. I also promote and submit this article wherever I can. If by chance a web site publishes my article, I will reward that site by adding a link on my site were that article is listed.

In fact, if you’ve seen my marketing tip articles, there is a small resource box at the bottom of each article that links to all the sites that have listed that specific article. Being more specific, I don’t link to their main page, I link to my article.

Here’s what that accomplishes…

Let’s say your article is listed on “Articles R Us” and you want your article to be found by anyone who searches for that company, boosting your pr rating for your article on “Articles R Us” will help you get more visitors from that site.

See, it’s not only about listing your articles because we would all like to have our articles found right away and 1st. Don’t miss the chance to gain more visitors by letting your article die out on the site that you listed it in.

What if all your articles listed on other sites, had a pr rating in google of (pr4) or more? That would be great!

That would be great because we all know that Google rewards your link popularity when listed in a page that is pr4 or more!

So don’t be shy to reward those who list your articles, doing so will only boost your search engine ranking and also give you a lot more visitors than before!

—————————————————————-

In this article you will learn how writing an article on the subject you love the most will help you bring more visitors to your site! Not only will your traffic boost but you’ll also be placing yourself as the professional in your field.

Read more of Martins articles online here:

.smartads.info/newsletter

Sunday, June 21st, 2009

Occasionally, I get a request from a client to take their existing articles and rewrite each one with a fresh “voice” or style. I usually look at these types of projects with a bit of suspicion, as I wonder if the articles are owned by the client or swiped from someone else. I only proceed if I am confident that the articles are, indeed, the intellectual property of the person possessing them.

Once I get the articles in hand, I look over each one carefully to see what must be done to whip them into shape. I must tell you I have received some of the worst written rubbish from gleeful clients expecting me to improve upon their initial poor efforts. Let’s just say that I never tell my clients exactly what I think of their original work, but I am not shy about doing a hatchet job on an article either!

I like red pens and I bring one out and start crossing out sentences, correcting grammar, adjusting paragraphs, and inserting my notes. There are times when my “marks” seem to outnumber the words that were previously typed or written.

If the client gives to me the project on diskette, I simply insert the diskette [after running a virus check, of course] and print out each article in Microsoft Word and go at it. If no diskette is supplied then I simply input the article with my changes included and take it from there.

Normally, I must redo all or parts of an article two or three times before I get a good feel for it. Then and only then is it sent off to the customer for their review.

Quite frankly, it is easier for me to write an article from scratch then it is to take an existing article and rip it apart. Still, I savor the challenge and usually get a “job well done” in response as I transform an existing piece from an ugly duckling into a graceful swan.

Sunday, June 21st, 2009

Occasionally, I get a request from a client to take their existing articles and rewrite each one with a fresh “voice” or style. I usually look at these types of projects with a bit of suspicion, as I wonder if the articles are owned by the client or swiped from someone else. I only proceed if I am confident that the articles are, indeed, the intellectual property of the person possessing them.

Once I get the articles in hand, I look over each one carefully to see what must be done to whip them into shape. I must tell you I have received some of the worst written rubbish from gleeful clients expecting me to improve upon their initial poor efforts. Let’s just say that I never tell my clients exactly what I think of their original work, but I am not shy about doing a hatchet job on an article either!

I like red pens and I bring one out and start crossing out sentences, correcting grammar, adjusting paragraphs, and inserting my notes. There are times when my “marks” seem to outnumber the words that were previously typed or written.

If the client gives to me the project on diskette, I simply insert the diskette [after running a virus check, of course] and print out each article in Microsoft Word and go at it. If no diskette is supplied then I simply input the article with my changes included and take it from there.

Normally, I must redo all or parts of an article two or three times before I get a good feel for it. Then and only then is it sent off to the customer for their review.

Quite frankly, it is easier for me to write an article from scratch then it is to take an existing article and rip it apart. Still, I savor the challenge and usually get a “job well done” in response as I transform an existing piece from an ugly duckling into a graceful swan.