Search engines determine their rankings based on two things:

1) Is your site relevant? (Optimized for certain keywords)

2) Is your site important? (Many links back to your site from other sites)

Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you’re competing against (and how hard they’re trying).

Optimizing your site for keywords is the easy part. (See .divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging &ndash and time consuming (especially considering Google’s dampening link filter &ndash see .divinewrite.com/googlelinkfilter.htm). But it can be done; and you don’t need a huge budget.

The key to topping Google on a budget is writing articles.

Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that other people want.

STEP 2) You write a helpful article &ndash sharing your hard-earned knowledge and expertise.

STEP 3) You submit your article to recognized “Article Submit” sites on the Internet.

STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.

STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.

STEP 6) The only condition is that they must publish the article with a functioning link to your site.

STEP 7) 300 people publish your article &ndash you get 300 links back to your site.

Below are some FAQs about article writing that will help you write your articles and manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you’re a manufacturer of industrial plastics, you might write an article - or series of articles - on how best to handle teflon tubing prior to installation. Once you get thinking about it, you’ll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you’ll get published, and you’ll also show yourself to be a credible expert. (You may even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they need to be. Keep it short and sweet &ndash there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.

Q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don’t worry about being seen as Spam; if your article provides good quality information and guidance, it won’t be seen as spam by the search engines even when it’s very keyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for “article submit” and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don’t bother to do this, so it’s a good idea to set up a Google Alert (.google.com/alerts) which notifies you when your URL has been published on a web page. Google doesn’t pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers &ndash because that means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to change the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter to write my article?

A) You’d need to tell your SEO copywriter something like, “We want to write an article which helps people install teflon tubing. The kinds of people who’d be doing it are… They’d be doing it because… The benefits of our tubing are… The difficulties they’d face are… Here are the key steps to successful installation…” Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher won’t go to the effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because &ndash dodgy or not &ndash publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it’s published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won’t have much impact. Depending on how much competition you’re facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking &ndash see .divinewrite.com/seotradesecrets.htm for more information on PR.) So don’t expect anything to happen too quickly. But if you’re dedicated, and you’re prepared to write quite a few articles, you’ll definitely see results within a few months.

Happy writing!

A website is only as good as its content. If people don’t want to read what is on your site, then they will not use your services, either because they don’t trust you or don’t have the patience to sort through the content to find out what your service is. It is important to have well-written, direct articles on your site to keep user interest and generate revenue.

A simple way to get excellent articles is to hire a professional writer to develop them, but that can get expensive, especially if your site is just starting out. For many people, it is far more economical to write your own articles. But before you tackle this task, make sure that you’re up to it, because the quality of your articles can make or break your website or online business. Here are some tips to get you started.

FORMAT THE ARTICLES FOR THE INTERNET

Online, less is more. When you’re laying articles out on your site, try to put as much negative space in as you can. Break paragraphs up and try to keep it so the user needs to scroll as little as possible to read the entire article. Also, if you can, include pictures with the articles. The goal is to make your articles appear as short and text-light as possible, so users won’t be intimidated and not bother reading them.

KEEP THE ARTICLES SHORT AND SIMPLE

A way to make the formatting easier is to keep your articles short. Again, the object should be to require as little scrolling as possible. The Internet is called the Information Super-Highway, not the Information Back Road. People are looking for as much from articles in as small an amount of time as possible, so help them out. Keep your sentences simple and easy to understand, without any unnecessarily long or academic words. Just be careful not to fall into the trap of writing like a child. You have to walk a fine line when writing for the Internet.

BREAK YOUR ARTICLES INTO SECTIONS

Try to organize your articles so that the paragraphs can be broken up very easily into sections under descriptive headings. This will make the reading experience much smoother and faster for the user by allowing them to pick and choose what they want to read, as well as helping them find a specific piece of information when they come back to your inspirational and enlightening articles. Do your best to make these headings catchy and fun, not boring chapter headings. They should draw the readers into the articles, not keep them away in fear of boredom.

USE SEARCH ENGINE OPTIMIZATION IN YOUR ARTICLES

Search engine optimization (SEO) is a mandatory skill when writing any articles for the Internet. Basically, SEO is using the same keywords over and over again in articles so that they are picked up by search engines, giving your website a higher search engine ranking. Search engines dominate the Internet, and you won’t bring much traffic to your site if you don’t use SEO. There are a number of articles and sites online that can help you write with effective search engine optimization technique. One thing to be careful of is not to use to many keywords in any of your articles. 2.5-4% is usually a good ratio. Any more and the reader will get turned off by the repetition, which defeats the purpose of SEO.

DRAFT, DRAFT, DRAFT YOUR ARTICLES

Never accept a first draft. No matter who you are, it won’t be up to your potential. After you write an article, put it aside for a day and don’t think about it. Then come back to it with a fresh set of eyes. You’d be amazed at what you’ll pick up, both grammatically and content-wise. Ideally, it won’t be uncommon for you to write three or four different drafts of an article before you find the one that you really like. Never be content with your first attempt.

Anyone can write effective articles for their site without hiring a costly professional writer. All it takes is practice and research. Read everything you can online to see what the writing style is. Imitation is the highest form of flattery, so find a writer or group of writers online whose work you admire and copy their basic techniques. Eventually, you’ll find your own rhythm for your articles. Having your voice on your site will add a personalized touch to your site that users will appreciate, because no one knows how to say what you mean better than you. The key is to just keep writing.

A website is only as good as its content. If people don’t want to read what is on your site, then they will not use your services, either because they don’t trust you or don’t have the patience to sort through the content to find out what your service is. It is important to have well-written, direct articles on your site to keep user interest and generate revenue.

A simple way to get excellent articles is to hire a professional writer to develop them, but that can get expensive, especially if your site is just starting out. For many people, it is far more economical to write your own articles. But before you tackle this task, make sure that you’re up to it, because the quality of your articles can make or break your website or online business. Here are some tips to get you started.

FORMAT THE ARTICLES FOR THE INTERNET

Online, less is more. When you’re laying articles out on your site, try to put as much negative space in as you can. Break paragraphs up and try to keep it so the user needs to scroll as little as possible to read the entire article. Also, if you can, include pictures with the articles. The goal is to make your articles appear as short and text-light as possible, so users won’t be intimidated and not bother reading them.

KEEP THE ARTICLES SHORT AND SIMPLE

A way to make the formatting easier is to keep your articles short. Again, the object should be to require as little scrolling as possible. The Internet is called the Information Super-Highway, not the Information Back Road. People are looking for as much from articles in as small an amount of time as possible, so help them out. Keep your sentences simple and easy to understand, without any unnecessarily long or academic words. Just be careful not to fall into the trap of writing like a child. You have to walk a fine line when writing for the Internet.

BREAK YOUR ARTICLES INTO SECTIONS

Try to organize your articles so that the paragraphs can be broken up very easily into sections under descriptive headings. This will make the reading experience much smoother and faster for the user by allowing them to pick and choose what they want to read, as well as helping them find a specific piece of information when they come back to your inspirational and enlightening articles. Do your best to make these headings catchy and fun, not boring chapter headings. They should draw the readers into the articles, not keep them away in fear of boredom.

USE SEARCH ENGINE OPTIMIZATION IN YOUR ARTICLES

Search engine optimization (SEO) is a mandatory skill when writing any articles for the Internet. Basically, SEO is using the same keywords over and over again in articles so that they are picked up by search engines, giving your website a higher search engine ranking. Search engines dominate the Internet, and you won’t bring much traffic to your site if you don’t use SEO. There are a number of articles and sites online that can help you write with effective search engine optimization technique. One thing to be careful of is not to use to many keywords in any of your articles. 2.5-4% is usually a good ratio. Any more and the reader will get turned off by the repetition, which defeats the purpose of SEO.

DRAFT, DRAFT, DRAFT YOUR ARTICLES

Never accept a first draft. No matter who you are, it won’t be up to your potential. After you write an article, put it aside for a day and don’t think about it. Then come back to it with a fresh set of eyes. You’d be amazed at what you’ll pick up, both grammatically and content-wise. Ideally, it won’t be uncommon for you to write three or four different drafts of an article before you find the one that you really like. Never be content with your first attempt.

Anyone can write effective articles for their site without hiring a costly professional writer. All it takes is practice and research. Read everything you can online to see what the writing style is. Imitation is the highest form of flattery, so find a writer or group of writers online whose work you admire and copy their basic techniques. Eventually, you’ll find your own rhythm for your articles. Having your voice on your site will add a personalized touch to your site that users will appreciate, because no one knows how to say what you mean better than you. The key is to just keep writing.

One of the most difficult tasks for the person who is in need of the services of a high quality author is determining just who can do the work. Being capable is one thing, being available to do the work is another thing.

There are several things that you, the hiring party, can do to ensure that you find a capable and available author:

1. Does the author have experience? Importantly, is he or she able to write on the proposed topic? A good author will have samples of his or her work readily available for your perusal. Do not assume that all of the author’s work is posted online; sometimes “we” authors hold our best work back from the public due to fears of piracy or because of third party confidentiality.

2. If the author is to cover a topic outside of their areas of expertise are you willing to pay extra for the research the author may need to do in order to accomplish the task?

3. Is the author available to work on your project now or is he or she presently busy with other assignments? How tight is your deadline? Can you work with the author’s schedule or is your schedule not flexible? Would you consider using the same author at a future date for a different project if no agreement can be made to do the current project?

4. Does the author have references? Can you get a person’s name and phone number and contact them about their work?

5. How much does the author expect to be paid? Does the author list on his or her website a pricing structure? Can you get an ironclad estimate? What payment methods are expected?

6. Is the author writing as a ghostwriter or do you want the author to use his or her name and submit the articles to article directories for links back to your site?

As an author, before I accept any assignment I prefer to discuss over the telephone details of what the hiring party wants, what I can do for this person, and attempt to get a better feel for the job. I do not hard sell my work; if someone is interested in my capabilities then we move forward. If not, we both move on.

One of the most difficult tasks for the person who is in need of the services of a high quality author is determining just who can do the work. Being capable is one thing, being available to do the work is another thing.

There are several things that you, the hiring party, can do to ensure that you find a capable and available author:

1. Does the author have experience? Importantly, is he or she able to write on the proposed topic? A good author will have samples of his or her work readily available for your perusal. Do not assume that all of the author’s work is posted online; sometimes “we” authors hold our best work back from the public due to fears of piracy or because of third party confidentiality.

2. If the author is to cover a topic outside of their areas of expertise are you willing to pay extra for the research the author may need to do in order to accomplish the task?

3. Is the author available to work on your project now or is he or she presently busy with other assignments? How tight is your deadline? Can you work with the author’s schedule or is your schedule not flexible? Would you consider using the same author at a future date for a different project if no agreement can be made to do the current project?

4. Does the author have references? Can you get a person’s name and phone number and contact them about their work?

5. How much does the author expect to be paid? Does the author list on his or her website a pricing structure? Can you get an ironclad estimate? What payment methods are expected?

6. Is the author writing as a ghostwriter or do you want the author to use his or her name and submit the articles to article directories for links back to your site?

As an author, before I accept any assignment I prefer to discuss over the telephone details of what the hiring party wants, what I can do for this person, and attempt to get a better feel for the job. I do not hard sell my work; if someone is interested in my capabilities then we move forward. If not, we both move on.

There are hundreds of theories on what makes the internet tick. How will one consumer find you on this big thing called the Web? Any webmaster knows that it is the most important element to finding and keeping traffic flowing to their website. Yet, it is not always all that easy of a problem to solve. Let’s face it, there are hundreds of webmasters out there trying to do the same thing that you are. So, you have competition beyond reason.

Although it is quite difficult for you to get your website traffic up if you don’t know how, if you do, then it’s rather simple. There are many benefits to you from simply writing and submitting articles to article submission websites. This simple process can generate a steady flow of traffic unlike any other. It is quite amazing the results that you can get from this very easy process. Here are some more details for you to consider about article submission.

First, understand how it all works. You write an article, presumably about your product, service or website. Normally, you will want to insure that it is writing without the suggestion of, Come here. I’ve got a great sale for you. This type of article will most likely not be used or it will not even be allowed into publishing. The article should be crafted surrounding whatever is going to pull your customer in. The goal is to have them click and locate you.

At the bottom of your article, you will use a resource box to include your information. Who you are and what you can do for the customer. You will also have the most powerful part of the entire article there. That is of course your website link.

All of this is submitted to an article submission website which will then publish it. Anyone who wants to can pick up your article and place it onto their own website. When they do this, they are required to use the entire article and the resource box on their website. That means that now your website link is on every website out there of every person that picks up your article. This could literally be thousands and thousands of websites.

So, now that you have your articles written and submitted, you can count on receiving some traffic. The more well written the article is, the more attractive it is for other webmasters, the more it will be picked up and used. That means more and more back links to your website. This is of course an excellent way to insure traffic to your website.

When you take this to the next level, article submission really can translate into a lot of traffic. For example, now that you have written one well written article and got some action off of it, you are ready to do this again and again. That’s because you can write any article and get the same results. So, now you don’t just have one article out there generating traffic for you, but you have five, ten, or twenty doing the work for you.

Article submission websites are an excellent way for you to generate traffic to your website. You probably will not find a better location to find such a virtually free way of getting your website out there. It really makes a lot of sense and it’s quite simple.

Part 2 -
Do You Know The Value Of Article Marketing?

There are hundreds of theories on what makes the internet tick. How will one consumer find you on this big thing called the Web? Any webmaster knows that it is the most important element to finding and keeping traffic flowing to their website. Yet, it is not always all that easy of a problem to solve. Let’s face it, there are hundreds of webmasters out there trying to do the same thing that you are. So, you have competition beyond reason.

Although it is quite difficult for you to get your website traffic up if you don’t know how, if you do, then it’s rather simple. There are many benefits to you from simply writing and submitting articles to article submission websites. This simple process can generate a steady flow of traffic unlike any other. It is quite amazing the results that you can get from this very easy process. Here are some more details for you to consider about article submission.

First, understand how it all works. You write an article, presumably about your product, service or website. Normally, you will want to insure that it is writing without the suggestion of, Come here. I’ve got a great sale for you. This type of article will most likely not be used or it will not even be allowed into publishing. The article should be crafted surrounding whatever is going to pull your customer in. The goal is to have them click and locate you.

At the bottom of your article, you will use a resource box to include your information. Who you are and what you can do for the customer. You will also have the most powerful part of the entire article there. That is of course your website link.

All of this is submitted to an article submission website which will then publish it. Anyone who wants to can pick up your article and place it onto their own website. When they do this, they are required to use the entire article and the resource box on their website. That means that now your website link is on every website out there of every person that picks up your article. This could literally be thousands and thousands of websites.

So, now that you have your articles written and submitted, you can count on receiving some traffic. The more well written the article is, the more attractive it is for other webmasters, the more it will be picked up and used. That means more and more back links to your website. This is of course an excellent way to insure traffic to your website.

When you take this to the next level, article submission really can translate into a lot of traffic. For example, now that you have written one well written article and got some action off of it, you are ready to do this again and again. That’s because you can write any article and get the same results. So, now you don’t just have one article out there generating traffic for you, but you have five, ten, or twenty doing the work for you.

Article submission websites are an excellent way for you to generate traffic to your website. You probably will not find a better location to find such a virtually free way of getting your website out there. It really makes a lot of sense and it’s quite simple.

Part 2 -
Do You Know The Value Of Article Marketing?

Profitable article writing is one of the most necessary elements online when focusing on fabulous returns online and making more money online. Profitable article writing is writing and submitting informative articles with the intent to create traffic, adding revenue to the bottom line, that part being the most necessary. With profitable article writing and making more money online, it is necessary that you follow proven ways online and yet still find ways to creatively innovate repeatedly, once again looking for fabulous returns online.

Article writing is considered an old yet very effective method of marketing and advertising. A lot of marketers both new and professional have had a taste of writing articles as a tool to market and promote a product or a business. Most of these article writers have common tips and techniques to give and suggest on how can one be an effective article writer.

Here are the necessary ways to get to fabulous returns online with profitable article writing:

• For fabulous returns online in profitable article writing and making more money online, you have to focus intently on necessary elements online, and be able to brainstorm effectively to come up with creative solutions.

• For fabulous returns online in profitable article writing and making more money online, you have to prioritize effectively and to get first things first consistently and be able to leave the unnecessary things for last, if ever.

• For fabulous returns online in profitable article writing and making more money online, you have to look at the big picture and creating an action plan to make things happen. What kind of results are you looking for? Set a goal and determine what it will take, in solid action, to get there.

• For fabulous returns online in profitable article writing and making more money online, you have to write new articles everyday and maximize your relationship with them daily.

• Article writing is not about writing it with highly stated lexical words. Writing is never at all about the usage and employment of “highly educated” choice of words. In fact, it is always been suggested that when writing any document form, a writer must use conversational, ordinary, and easy to understand words and always stay away from using highly technical ones. So, loose your worries about using big words in writing.

• Article writing is all about writing from what your inner soul tells you to write. People who read your article material will have a way of knowing and sensing your sincerity to reach out to them. When you relay information to people, they will now if what you are doing is all a masqueraded drama. So, when you write, follow your heart and soul.

• Article writing is all about perfecting your craft. There is no such thing as perfect article the first time you write. Your skill of writing continues to evolve as you go on writing. Make sure that as you go on writing, you develop yourself towards becoming the best article writer there is.

• Article writing is learning from others. As a writer, one of your sources towards having a meaningful, well written article is from other people’s point of view. Learn to learn ideas from other people most especially those people who have earned reverence from other writers. They have the experience and the wit to share.

Profitable article writing is one of the most necessary elements online when focusing on fabulous returns online and making more money online. Profitable article writing is writing and submitting informative articles with the intent to create traffic, adding revenue to the bottom line, that part being the most necessary. With profitable article writing and making more money online, it is necessary that you follow proven ways online and yet still find ways to creatively innovate repeatedly, once again looking for fabulous returns online.

Article writing is considered an old yet very effective method of marketing and advertising. A lot of marketers both new and professional have had a taste of writing articles as a tool to market and promote a product or a business. Most of these article writers have common tips and techniques to give and suggest on how can one be an effective article writer.

Here are the necessary ways to get to fabulous returns online with profitable article writing:

• For fabulous returns online in profitable article writing and making more money online, you have to focus intently on necessary elements online, and be able to brainstorm effectively to come up with creative solutions.

• For fabulous returns online in profitable article writing and making more money online, you have to prioritize effectively and to get first things first consistently and be able to leave the unnecessary things for last, if ever.

• For fabulous returns online in profitable article writing and making more money online, you have to look at the big picture and creating an action plan to make things happen. What kind of results are you looking for? Set a goal and determine what it will take, in solid action, to get there.

• For fabulous returns online in profitable article writing and making more money online, you have to write new articles everyday and maximize your relationship with them daily.

• Article writing is not about writing it with highly stated lexical words. Writing is never at all about the usage and employment of “highly educated” choice of words. In fact, it is always been suggested that when writing any document form, a writer must use conversational, ordinary, and easy to understand words and always stay away from using highly technical ones. So, loose your worries about using big words in writing.

• Article writing is all about writing from what your inner soul tells you to write. People who read your article material will have a way of knowing and sensing your sincerity to reach out to them. When you relay information to people, they will now if what you are doing is all a masqueraded drama. So, when you write, follow your heart and soul.

• Article writing is all about perfecting your craft. There is no such thing as perfect article the first time you write. Your skill of writing continues to evolve as you go on writing. Make sure that as you go on writing, you develop yourself towards becoming the best article writer there is.

• Article writing is learning from others. As a writer, one of your sources towards having a meaningful, well written article is from other people’s point of view. Learn to learn ideas from other people most especially those people who have earned reverence from other writers. They have the experience and the wit to share.

What is Article Marketing?

The act of writing one 300-400 word article and submitting it to various sites–is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing and distributing articles.

This worked so well that recently article marketing has hit the mainstream. Sites like ArticlesBase.com have helped to create perfect conditions for article marketing. Far from being an underground or little noticed way of marketing, article marketing has come into its own as a leading form of marketing on the web.

What’s best about this marketing form is that by far and large it’s free to use. Simply write an article, visit a resource site that holds a list of directories such as .Articles-Blog.com and go ahead submit your article.

What are the benefits of Article Marketing?

Free Backlinks - A link from a site that you’re not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

Increased Traffic - Your article gets published on multiple web sites that pull free content from the major article directories. People then read these articles and visit the website you are promoting.

Expert Status - After writing many articles on a certain subject you will be recognized as an expert in the matter, you will be surprised how many people will be contacting you with questions.

Conclusion

In conclusion, article marketing online represents one of the most essential ways many internet home business owners use to market their internet business programs online.