As the publisher of an article directory, I see this all the time: writers and other marketers who are so desperate to get their promotional seen they really don’t think about how they are marketing, where they are marketing, or who they are marketing to.

As an article writer myself, who has gone from almost no listings at all in the last year in Google, to over 46,000, I’d like to give you a little insight into to how you can get your articles read and seen so that get you the traffic and sales you are looking for.

1. Target your market

This should be obvious. If you’re writing articles about real estate, find sites that accept articles on real estate. Find directories that accept articles on real estate. Then your article is more likely to get accepted.

Some article writers assume, wrongly, because a certain type of article is related to a subject, that article will be published on a certain type of site.

Not so. It’s a good idea to explore the content of a site before submitting, unless it’s a general article directory. This will tell you whether this article is a good fit or not.

2. Don’t submit an ad or a press release

I get this one a lot. My question to people like this is, “What makes you think I’ll publish your ad?”

I pay for my web hosting, domains, and all the other expenses incurred in running an online business. Why should I help you? Why do I have to waste my time deleting your junk from my site?

I’m a writer and then a marketer, but in the case of site content, I’m a marketer first. I want top notch content on my site. Good articles. Articles that will help my readers. The best way to help my readers is to publish articles that are related to my topic.

Now, if the site does publish ads and press releases, by all means, submit. However, make sure that you have properly targeted your market. Website publishers are busy people, and it only takes a second to hit that delete key.

3. Make your article interesting

One of the first things I learned in journalism school is to translate technical material into plain language so that readers can understand it.

The same applies with articles. If you use a term that is unfamiliar, explain it in the body of your article. Don’t send your readers on a wild goose chase trying to figure out what you mean.

Make your article easy to understand.

Use short words, short paragraphs, and short sentences. If you’ve ever read a newspaper, or “Time” magazine, or even a romance novel, you’ll find out that these are written on about a seventh grade level.

This is so that readers can get through the material quickly. It’s easy to understand.

4. Don’t use HTML to format your article unless the publisher specifically says you can.

One of my article directories does all of the HTML formatting for the writer. Therefore, when the writer uses HTML in the formatting, those characters show up. I either have to remove the HTML or delete the article. The article almost always gets deleted unless I really want the article on my site. Then the writer gets a personal email.

5. Check your work

Now I will be the first to admit that I am guilty of this one.

I write at the speed of light and type at the speed of sound. This means that I’m thinking faster than I can get the words down on paper. This can quickly make a mess of my articles.

The easiest way around this one is to read your article out loud. This forces you to slow down. You’ll catch a lot of your grammar and punctuation mistakes, and smooth the flow of your writing.

Give your links one last check to make sure they work, and you’re ready to go.

If you want to get more mileage from your articles, the best way to do this is to target your market, write a good article, and give your reader information that is helpful, interesting, and easy to understand.

You’ll maximize your listings in the search engines and multiply your traffic and sales exponentially.

As the publisher of an article directory, I see this all the time: writers and other marketers who are so desperate to get their promotional seen they really don’t think about how they are marketing, where they are marketing, or who they are marketing to.

As an article writer myself, who has gone from almost no listings at all in the last year in Google, to over 46,000, I’d like to give you a little insight into to how you can get your articles read and seen so that get you the traffic and sales you are looking for.

1. Target your market

This should be obvious. If you’re writing articles about real estate, find sites that accept articles on real estate. Find directories that accept articles on real estate. Then your article is more likely to get accepted.

Some article writers assume, wrongly, because a certain type of article is related to a subject, that article will be published on a certain type of site.

Not so. It’s a good idea to explore the content of a site before submitting, unless it’s a general article directory. This will tell you whether this article is a good fit or not.

2. Don’t submit an ad or a press release

I get this one a lot. My question to people like this is, “What makes you think I’ll publish your ad?”

I pay for my web hosting, domains, and all the other expenses incurred in running an online business. Why should I help you? Why do I have to waste my time deleting your junk from my site?

I’m a writer and then a marketer, but in the case of site content, I’m a marketer first. I want top notch content on my site. Good articles. Articles that will help my readers. The best way to help my readers is to publish articles that are related to my topic.

Now, if the site does publish ads and press releases, by all means, submit. However, make sure that you have properly targeted your market. Website publishers are busy people, and it only takes a second to hit that delete key.

3. Make your article interesting

One of the first things I learned in journalism school is to translate technical material into plain language so that readers can understand it.

The same applies with articles. If you use a term that is unfamiliar, explain it in the body of your article. Don’t send your readers on a wild goose chase trying to figure out what you mean.

Make your article easy to understand.

Use short words, short paragraphs, and short sentences. If you’ve ever read a newspaper, or “Time” magazine, or even a romance novel, you’ll find out that these are written on about a seventh grade level.

This is so that readers can get through the material quickly. It’s easy to understand.

4. Don’t use HTML to format your article unless the publisher specifically says you can.

One of my article directories does all of the HTML formatting for the writer. Therefore, when the writer uses HTML in the formatting, those characters show up. I either have to remove the HTML or delete the article. The article almost always gets deleted unless I really want the article on my site. Then the writer gets a personal email.

5. Check your work

Now I will be the first to admit that I am guilty of this one.

I write at the speed of light and type at the speed of sound. This means that I’m thinking faster than I can get the words down on paper. This can quickly make a mess of my articles.

The easiest way around this one is to read your article out loud. This forces you to slow down. You’ll catch a lot of your grammar and punctuation mistakes, and smooth the flow of your writing.

Give your links one last check to make sure they work, and you’re ready to go.

If you want to get more mileage from your articles, the best way to do this is to target your market, write a good article, and give your reader information that is helpful, interesting, and easy to understand.

You’ll maximize your listings in the search engines and multiply your traffic and sales exponentially.

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts.

**Supporting your trade show marketing with articles**

Let’s say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is more creative and of higher quality than what you get from the average wedding photographer.

One of the successful methods you use to promote your services is to enter two or three specialty wedding trade shows held every year in different cities within your target area. Because these shows are geared specifically towards couples who want “something special” (that is, they are prepared to spend more money), they help you reach the “better than average” clientele you are after.

**A perfect opportunity to reinforce your special image**

This is a perfect scenario for reinforcing your image by writing and publishing articles about wedding photography. Of course you have to be careful that your articles don’t sound blatantly self-promoting. Most article marketers suggest your articles contain interesting, general information that can stand apart from the fact that you just happen to be providing the services you are writing about.

For instance, you might write an article called “Do Something Different with Your Wedding Photos”, where you describe some different techniques and locations that might be used. Or “Wedding Photography Over the Last 50 Years”, or “Should Your Photographer Choose Your Wedding Outfits?”, or “5 Secret Locations to Shoot Your Wedding Photos”, or “Perils of a Wedding Photographer”.

There is really no limit to the number of original and interesting stories you could can come up with if you just use your imagination.

A good article marketing campaign will consist of at least three or four articles written and distributed just before the peak periods in your marketing cycle. If you are trying to reinforce your trade show marketing, make sure you prepare your articles well before the trade shows you are entering.

**How to distribute your articles**

Your objective is to use these articles to create an identity for yourself at the same time as getting yourself lots of free publicity. The more places you distribute your articles, the more prospective customers you will reach, so don’t be timid about getting your articles out there.

The obvious place to start is by posting them on your own website. Create an article section and mix in articles from other (non-competing) writers. This will make your website a more valuable resource for your prospective customers, and it will enhance your image in their eyes.

Second, consider distributing your article to the local print media. If it is interesting enough — and not just a self-promotion — some of them will very likely publish it. The important thing is to find an interesting angle. Think in terms of their readers and write for them. Some media will even have special sections — weddings, home renovations, automobiles, outdoor, sports — that you can contribute to.

Third, if you are entering trade shows, send your material to the trade show organizers. They may publish a show program and may be looking for interesting material that helps make their program appear more substantial.

**Distribution on the internet**

If you are catering to local customers you may think the internet is overkill. But you would be wrong. If you are trying to reach prospects in, say, the Lexington area, make sure you write your article so the search engines know your service focuses on the Lexington area. They will do a great job getting you exposure for searches like “wedding photography Lexington”, “Lexington auto detailing”, or “kitchen renovators in Lexington”.

Distribute your articles to as many key article websites on the internet as you can find. This will do three things for you. First, a lot of people will read your articles on these sites. Second, other sites interested in your subject matter will republish your article, exposing it to an even wider audience. And third, the major search engines will analyse and index your article and it will start appearing in searches.

**Using a professional article writing service**

You may not feel comfortable writing your own articles, and you may think it is much too time consuming to do your own distribution. That’s when you should look for a reliable service to do both of these things for you. You might be surprised to find out how many writers and promoters there are out there ready to go to work for you.

Look for a service that has a solid track record. They should be able to show you writing examples, and they should be able to give you a very good idea where they intend to distribute your articles. As with most other specialized services you will probably find it is a lot more efficient to let a professional do it for you than to try to do it yourself.

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts.

**Supporting your trade show marketing with articles**

Let’s say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is more creative and of higher quality than what you get from the average wedding photographer.

One of the successful methods you use to promote your services is to enter two or three specialty wedding trade shows held every year in different cities within your target area. Because these shows are geared specifically towards couples who want “something special” (that is, they are prepared to spend more money), they help you reach the “better than average” clientele you are after.

**A perfect opportunity to reinforce your special image**

This is a perfect scenario for reinforcing your image by writing and publishing articles about wedding photography. Of course you have to be careful that your articles don’t sound blatantly self-promoting. Most article marketers suggest your articles contain interesting, general information that can stand apart from the fact that you just happen to be providing the services you are writing about.

For instance, you might write an article called “Do Something Different with Your Wedding Photos”, where you describe some different techniques and locations that might be used. Or “Wedding Photography Over the Last 50 Years”, or “Should Your Photographer Choose Your Wedding Outfits?”, or “5 Secret Locations to Shoot Your Wedding Photos”, or “Perils of a Wedding Photographer”.

There is really no limit to the number of original and interesting stories you could can come up with if you just use your imagination.

A good article marketing campaign will consist of at least three or four articles written and distributed just before the peak periods in your marketing cycle. If you are trying to reinforce your trade show marketing, make sure you prepare your articles well before the trade shows you are entering.

**How to distribute your articles**

Your objective is to use these articles to create an identity for yourself at the same time as getting yourself lots of free publicity. The more places you distribute your articles, the more prospective customers you will reach, so don’t be timid about getting your articles out there.

The obvious place to start is by posting them on your own website. Create an article section and mix in articles from other (non-competing) writers. This will make your website a more valuable resource for your prospective customers, and it will enhance your image in their eyes.

Second, consider distributing your article to the local print media. If it is interesting enough — and not just a self-promotion — some of them will very likely publish it. The important thing is to find an interesting angle. Think in terms of their readers and write for them. Some media will even have special sections — weddings, home renovations, automobiles, outdoor, sports — that you can contribute to.

Third, if you are entering trade shows, send your material to the trade show organizers. They may publish a show program and may be looking for interesting material that helps make their program appear more substantial.

**Distribution on the internet**

If you are catering to local customers you may think the internet is overkill. But you would be wrong. If you are trying to reach prospects in, say, the Lexington area, make sure you write your article so the search engines know your service focuses on the Lexington area. They will do a great job getting you exposure for searches like “wedding photography Lexington”, “Lexington auto detailing”, or “kitchen renovators in Lexington”.

Distribute your articles to as many key article websites on the internet as you can find. This will do three things for you. First, a lot of people will read your articles on these sites. Second, other sites interested in your subject matter will republish your article, exposing it to an even wider audience. And third, the major search engines will analyse and index your article and it will start appearing in searches.

**Using a professional article writing service**

You may not feel comfortable writing your own articles, and you may think it is much too time consuming to do your own distribution. That’s when you should look for a reliable service to do both of these things for you. You might be surprised to find out how many writers and promoters there are out there ready to go to work for you.

Look for a service that has a solid track record. They should be able to show you writing examples, and they should be able to give you a very good idea where they intend to distribute your articles. As with most other specialized services you will probably find it is a lot more efficient to let a professional do it for you than to try to do it yourself.

One of the most difficult tasks for the person who is in need of the services of a high quality author is determining just who can do the work. Being capable is one thing, being available to do the work is another thing.

There are several things that you, the hiring party, can do to ensure that you find a capable and available author:

1. Does the author have experience? Importantly, is he or she able to write on the proposed topic? A good author will have samples of his or her work readily available for your perusal. Do not assume that all of the author’s work is posted online; sometimes “we” authors hold our best work back from the public due to fears of piracy or because of third party confidentiality.

2. If the author is to cover a topic outside of their areas of expertise are you willing to pay extra for the research the author may need to do in order to accomplish the task?

3. Is the author available to work on your project now or is he or she presently busy with other assignments? How tight is your deadline? Can you work with the author’s schedule or is your schedule not flexible? Would you consider using the same author at a future date for a different project if no agreement can be made to do the current project?

4. Does the author have references? Can you get a person’s name and phone number and contact them about their work?

5. How much does the author expect to be paid? Does the author list on his or her website a pricing structure? Can you get an ironclad estimate? What payment methods are expected?

6. Is the author writing as a ghostwriter or do you want the author to use his or her name and submit the articles to article directories for links back to your site?

As an author, before I accept any assignment I prefer to discuss over the telephone details of what the hiring party wants, what I can do for this person, and attempt to get a better feel for the job. I do not hard sell my work; if someone is interested in my capabilities then we move forward. If not, we both move on.

One of the most difficult tasks for the person who is in need of the services of a high quality author is determining just who can do the work. Being capable is one thing, being available to do the work is another thing.

There are several things that you, the hiring party, can do to ensure that you find a capable and available author:

1. Does the author have experience? Importantly, is he or she able to write on the proposed topic? A good author will have samples of his or her work readily available for your perusal. Do not assume that all of the author’s work is posted online; sometimes “we” authors hold our best work back from the public due to fears of piracy or because of third party confidentiality.

2. If the author is to cover a topic outside of their areas of expertise are you willing to pay extra for the research the author may need to do in order to accomplish the task?

3. Is the author available to work on your project now or is he or she presently busy with other assignments? How tight is your deadline? Can you work with the author’s schedule or is your schedule not flexible? Would you consider using the same author at a future date for a different project if no agreement can be made to do the current project?

4. Does the author have references? Can you get a person’s name and phone number and contact them about their work?

5. How much does the author expect to be paid? Does the author list on his or her website a pricing structure? Can you get an ironclad estimate? What payment methods are expected?

6. Is the author writing as a ghostwriter or do you want the author to use his or her name and submit the articles to article directories for links back to your site?

As an author, before I accept any assignment I prefer to discuss over the telephone details of what the hiring party wants, what I can do for this person, and attempt to get a better feel for the job. I do not hard sell my work; if someone is interested in my capabilities then we move forward. If not, we both move on.

Profitable article writing is one of the most necessary elements online when focusing on fabulous returns online and making more money online. Profitable article writing is writing and submitting informative articles with the intent to create traffic, adding revenue to the bottom line, that part being the most necessary. With profitable article writing and making more money online, it is necessary that you follow proven ways online and yet still find ways to creatively innovate repeatedly, once again looking for fabulous returns online.

Article writing is considered an old yet very effective method of marketing and advertising. A lot of marketers both new and professional have had a taste of writing articles as a tool to market and promote a product or a business. Most of these article writers have common tips and techniques to give and suggest on how can one be an effective article writer.

Here are the necessary ways to get to fabulous returns online with profitable article writing:

• For fabulous returns online in profitable article writing and making more money online, you have to focus intently on necessary elements online, and be able to brainstorm effectively to come up with creative solutions.

• For fabulous returns online in profitable article writing and making more money online, you have to prioritize effectively and to get first things first consistently and be able to leave the unnecessary things for last, if ever.

• For fabulous returns online in profitable article writing and making more money online, you have to look at the big picture and creating an action plan to make things happen. What kind of results are you looking for? Set a goal and determine what it will take, in solid action, to get there.

• For fabulous returns online in profitable article writing and making more money online, you have to write new articles everyday and maximize your relationship with them daily.

• Article writing is not about writing it with highly stated lexical words. Writing is never at all about the usage and employment of “highly educated” choice of words. In fact, it is always been suggested that when writing any document form, a writer must use conversational, ordinary, and easy to understand words and always stay away from using highly technical ones. So, loose your worries about using big words in writing.

• Article writing is all about writing from what your inner soul tells you to write. People who read your article material will have a way of knowing and sensing your sincerity to reach out to them. When you relay information to people, they will now if what you are doing is all a masqueraded drama. So, when you write, follow your heart and soul.

• Article writing is all about perfecting your craft. There is no such thing as perfect article the first time you write. Your skill of writing continues to evolve as you go on writing. Make sure that as you go on writing, you develop yourself towards becoming the best article writer there is.

• Article writing is learning from others. As a writer, one of your sources towards having a meaningful, well written article is from other people’s point of view. Learn to learn ideas from other people most especially those people who have earned reverence from other writers. They have the experience and the wit to share.

Profitable article writing is one of the most necessary elements online when focusing on fabulous returns online and making more money online. Profitable article writing is writing and submitting informative articles with the intent to create traffic, adding revenue to the bottom line, that part being the most necessary. With profitable article writing and making more money online, it is necessary that you follow proven ways online and yet still find ways to creatively innovate repeatedly, once again looking for fabulous returns online.

Article writing is considered an old yet very effective method of marketing and advertising. A lot of marketers both new and professional have had a taste of writing articles as a tool to market and promote a product or a business. Most of these article writers have common tips and techniques to give and suggest on how can one be an effective article writer.

Here are the necessary ways to get to fabulous returns online with profitable article writing:

• For fabulous returns online in profitable article writing and making more money online, you have to focus intently on necessary elements online, and be able to brainstorm effectively to come up with creative solutions.

• For fabulous returns online in profitable article writing and making more money online, you have to prioritize effectively and to get first things first consistently and be able to leave the unnecessary things for last, if ever.

• For fabulous returns online in profitable article writing and making more money online, you have to look at the big picture and creating an action plan to make things happen. What kind of results are you looking for? Set a goal and determine what it will take, in solid action, to get there.

• For fabulous returns online in profitable article writing and making more money online, you have to write new articles everyday and maximize your relationship with them daily.

• Article writing is not about writing it with highly stated lexical words. Writing is never at all about the usage and employment of “highly educated” choice of words. In fact, it is always been suggested that when writing any document form, a writer must use conversational, ordinary, and easy to understand words and always stay away from using highly technical ones. So, loose your worries about using big words in writing.

• Article writing is all about writing from what your inner soul tells you to write. People who read your article material will have a way of knowing and sensing your sincerity to reach out to them. When you relay information to people, they will now if what you are doing is all a masqueraded drama. So, when you write, follow your heart and soul.

• Article writing is all about perfecting your craft. There is no such thing as perfect article the first time you write. Your skill of writing continues to evolve as you go on writing. Make sure that as you go on writing, you develop yourself towards becoming the best article writer there is.

• Article writing is learning from others. As a writer, one of your sources towards having a meaningful, well written article is from other people’s point of view. Learn to learn ideas from other people most especially those people who have earned reverence from other writers. They have the experience and the wit to share.

First, go back to basics. The whole idea of article writing is to communicate. You have found good information, news, drama, or opinion on a timely subject and feel you have something to say about it. Perhaps you have no more to say about it than any one else but your way of elucidation may help people to see something a little better or something they may have missed. This is good stuff but then comes the business of writing it.

I have found myself getting too long winded in some of my articles. When I found out that the best article length in general is between 450 to 650 words I started to modify my writing to fit that criteria. I still get cramped up sometimes wanting to write more but knowing I’ve said enough. In time I found a way to keep things both simple and readable without sparing important content.

It is so simple I am almost embarrassed to say it. But if a thing works it should be made known. If you were to pick up a pen and write a letter to a friend what form would it take?

Would it have a summary, seven points and a huge wrap up? No it wouldn’t. What it would have is three major divisions, an introduction, two or three points and a conclusion. This may not be the best form for every article you write but it is an excellent place to start if you’re new to article writing. It is also a good place to fall back to when you have gotten far too complicated and bogged down in form and polish.

I am not suggesting that you cease to get all the advice you possibly can to improve your writing skills. I have a few sites I refer to constantly to learn new things. One of my favorites is “Pointeronline.” Every once in a while I have to re-simplify to make sense of something I’m trying to say, try it yourself. Remember, introduction, two or three points and a conclusion.

First, go back to basics. The whole idea of article writing is to communicate. You have found good information, news, drama, or opinion on a timely subject and feel you have something to say about it. Perhaps you have no more to say about it than any one else but your way of elucidation may help people to see something a little better or something they may have missed. This is good stuff but then comes the business of writing it.

I have found myself getting too long winded in some of my articles. When I found out that the best article length in general is between 450 to 650 words I started to modify my writing to fit that criteria. I still get cramped up sometimes wanting to write more but knowing I’ve said enough. In time I found a way to keep things both simple and readable without sparing important content.

It is so simple I am almost embarrassed to say it. But if a thing works it should be made known. If you were to pick up a pen and write a letter to a friend what form would it take?

Would it have a summary, seven points and a huge wrap up? No it wouldn’t. What it would have is three major divisions, an introduction, two or three points and a conclusion. This may not be the best form for every article you write but it is an excellent place to start if you’re new to article writing. It is also a good place to fall back to when you have gotten far too complicated and bogged down in form and polish.

I am not suggesting that you cease to get all the advice you possibly can to improve your writing skills. I have a few sites I refer to constantly to learn new things. One of my favorites is “Pointeronline.” Every once in a while I have to re-simplify to make sense of something I’m trying to say, try it yourself. Remember, introduction, two or three points and a conclusion.