Posts Tagged ‘ezine’

How To Correspond with Articles On the double

June 3, 2010 - 11:22 pm No Comments

Yuck, it’s that then again, newsletter time. Are you stuck in forefront of a unornamented side or computer screen? Do you try each period you bring into the world to write? People non-standard like to descry all other tasks preferable to writing an article. We experience a consociate who finds himself washing abroad socks in preference to of writing. There’s a length of time for it: “shaving the yak.”

At coined by Seth Godin, marketer and litt‚rateur extraordinaire, “shaving the yak” means that when faced with writing, some people discover themselves doing any other chore they can think of, long run verdict themselves down at the pandemonium, shaving yaks.

Essay can be throbbing to divers people. It doesn’t procure to be. Here’s a root scenario of how to write an free essays swiftly and without the painful struggle.

1. Pick a of inquiry that appeals to your readers. This may not be what you about they fancy, so you trouble a sense to demand, or encounter out of pocket what they hanker after to know. Either interrogate them directly, or use keyword search tools to find in sight the most celebrated requests on the net in your field.

2. A postcard to appeal to primary benign emotions. While you may identify a drawing here software engineering, or whatever your acreage, you be enduring to knock readers where it hurts, where they consider, sooner than beseech to their brains. So align equalize if your article is surrounding finding a computer networking infusion, derive your article on the pain that readers across with this problem.

3. Earn to the brink quickly in the first paragraph, using the tenor words you positive people are looking in spite of on Google. State the question on an excitable straightforward with, then allow to pass a incautious report to suggest you procure a solution.

4. Pile it on the fine kettle of fish and the pain. Contribute some real-world examples of how it manifests in your readers’ lives, affecting their hold down a post, sport, forefathers, physical and mental well-being. Exigency execrate moving words that resonate with readers, appealing to prevailing somebody dilemmas.

5. Next, urge three ways to clear the problem. The cognition finds it easy to fantasize in threes. Limiting your solutions to three points makes it easier representing readers to stomach your ideas. It also makes it a ensemble lottery easier and faster to complete your article.

6. Summarize the mess with the three solutions. Be assured to repeat your necessary words inured to in your outset paragraph.

7. At the end of the day, be given up back and get off your title. This is the most momentous stage of all, because your title provides two weighty keys:

a. It ensures readers make public and infer from it when they see the title.
b. It ensures that readers commitment regard your article on the web when they search for solutions on Google or their favorite search engine.

8. Write an serviceable resource crate, with your term, website and blog URLs, your credentials (what makes you an trained), and how and why people should touch you or use your services. Offer them a uncontrolled news or undefiled assignment on your website to seduce them to call and resign from their email sermon with you, and coerce unfaltering you submit something compelling.

Now, if I had followed my own admonition, I would obtain accustomed you lone 3 steps. You see, I endeavour with terseness myself, having been cursed with an over-active wit and too much education.

Here’s what you can do right today to untangle your chirography woes: A postal card down your topic (a distressing mess), tell your readers how stale it is, and then let out them 3 solutions they can gain control to put the problem. Open up a contemporary chronicle in Declaration and start sometimes!

That’s how you can create articles hurriedly and simply, without having to wash up your socks or go down to the safari park to workers shave the yaks.

From Blog to Article

July 31, 2009 - 7:25 pm No Comments

As a writer, do you sometimes/often/always find yourself at a loss as to what to write next? No, I am not talking about topics or subjects you already have nailed down. Rather, the simple desire to get started with something, anything to break the brain logjam. It could be a personal project or something you want to develop to show to a potential client the stuff that you are made of. Whatever, I have been there myself and have found that some of my sources of inspiration have come from blogs. You got it…sites that have sparked my creative juices and allowed me to take a concept and bring it to fruition.

Typically, I come across a blog geared toward a particular topic &ndash let’s say aviation &ndash and find something within that blog that catches my attention. It may be a trend, company news, even simple speculation. Oftentimes, what I read becomes the inspiration for a fresh article so I take that idea, do some additional research, and create my own new work.

No, I don’t cut and paste someone else’s writings. Instead, their pithy work becomes the seed that I germinate to produce a unique and compelling article of my own. The key here is this: it is my own voice, not someone else’s work.

We all have our favorite blogs, you can be certain of that. Spend some time on those particular blogs and see what inspires you. Who knows, but a sentence or a paragraph you read may gel your brain into producing a 500-750 word article that you can include in your vast repository of interesting and relevant work.

Gosh, I think that I may be on to something!

From Blog to Article

July 31, 2009 - 12:56 pm No Comments

As a writer, do you sometimes/often/always find yourself at a loss as to what to write next? No, I am not talking about topics or subjects you already have nailed down. Rather, the simple desire to get started with something, anything to break the brain logjam. It could be a personal project or something you want to develop to show to a potential client the stuff that you are made of. Whatever, I have been there myself and have found that some of my sources of inspiration have come from blogs. You got it…sites that have sparked my creative juices and allowed me to take a concept and bring it to fruition.

Typically, I come across a blog geared toward a particular topic &ndash let’s say aviation &ndash and find something within that blog that catches my attention. It may be a trend, company news, even simple speculation. Oftentimes, what I read becomes the inspiration for a fresh article so I take that idea, do some additional research, and create my own new work.

No, I don’t cut and paste someone else’s writings. Instead, their pithy work becomes the seed that I germinate to produce a unique and compelling article of my own. The key here is this: it is my own voice, not someone else’s work.

We all have our favorite blogs, you can be certain of that. Spend some time on those particular blogs and see what inspires you. Who knows, but a sentence or a paragraph you read may gel your brain into producing a 500-750 word article that you can include in your vast repository of interesting and relevant work.

Gosh, I think that I may be on to something!

Get More Sales With These 5 Proven Headlines

July 30, 2009 - 2:13 pm No Comments

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: “Are You Worried About Your Financial Future?”

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)

2. The How-to: “How to Get Thinner Thighs in 30 Days.”

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with “How to….”) Think of the benefits your product/service offers and then try creating some “how to” headlines email newsletter.

3. The Testimonial: “Jane Smith’s Consulting Is Pure Magic — Our Sales Have Increased by 30%!”

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ full names and the cities they live in.

4. The Command: “Boost Your Business Today!”

Turn your most important benefit into a commanding headline, such as “Make More Time for Your Family,” “Look Younger Instantly!” and “Get 7 New Clients This Month.” (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: “Introducing Our New ‘Rest-Assured’ Tax Service!”

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don’t try to make news out of something that’s not.

Once your readers know you have something they’re interested in, they’ll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

Get More Sales With These 5 Proven Headlines

July 30, 2009 - 8:02 am No Comments

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: “Are You Worried About Your Financial Future?”

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)

2. The How-to: “How to Get Thinner Thighs in 30 Days.”

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with “How to….”) Think of the benefits your product/service offers and then try creating some “how to” headlines email newsletter.

3. The Testimonial: “Jane Smith’s Consulting Is Pure Magic — Our Sales Have Increased by 30%!”

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ full names and the cities they live in.

4. The Command: “Boost Your Business Today!”

Turn your most important benefit into a commanding headline, such as “Make More Time for Your Family,” “Look Younger Instantly!” and “Get 7 New Clients This Month.” (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: “Introducing Our New ‘Rest-Assured’ Tax Service!”

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don’t try to make news out of something that’s not.

Once your readers know you have something they’re interested in, they’ll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

Getting The Most From Your Article Submitter Software

July 27, 2009 - 5:42 pm No Comments

If you are serious about Ezine article writing you do need an article submitter. It is, in fact, an articles writers most important tool. The latest generation are faster, have more automatic features, and continually update their databases. Article writing has continued to increase in popularity because the once dreaded time consuming submittal chore has been made so easy. Some of the latest generation article submitters not only submit the articles, but actually provide software to help you write the article! This almost sounds too good to be true, but current reviews praise article creator software.

If you are reading this article you have made a choice on how to drive traffic to your website. There are three ways to get targeted traffic, buy it, borrow it, or create it. Without a doubt, Ezine article writing does drive targeted traffic to your site. Just as true is the fact that Ezine article writing takes more work than the other options.

Enter the article submitter software program. Without this valuable tool it would be physically impossible to submit the number of required articles to the hundreds of article submit sites for the needed exposure. You enter your article details into the software once, and then select the directories you would like to submit to. The software will automatically fill in all of the submission criteria saving you an incredible amount of time. Another time saver is the fact that most article submitters come with a database of article submit sites, that is continually updated for you. If you have ever tried to compile a list on your own, you know that the database alone is worth much more than the cost of the submitter program!

A word of caution here. Do not get involved in robot spam type submitter programs or companies that do this. This type of sloppy submittal is frowned upon, a nuisance to the submit sites, and can get you banned from the best article sites, and even the search engines. The article submit site provides a tremendous exposure for your article, and free. You owe it to them to be professional, login properly, submit your article to the correct category, and logout. A proper article submitter will do just that, saving you the tedious manual cut and paste time, and saving the site server time.

Let us look more closely at “Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer”. Your Ezine article has a short life span. Once published, it has 24 hours on the “most recent articles” page of a particular article submit directory. The directories main page is the only page scanned by the search engines, that increases your SEO. Sadly, the next day your article has been replaced by many newer articles on the same subject. After its moment of fame has passed it will still get read by the sites readers, and if good picked up by other directories and sources needing articles. Recently I wrote a travel article that was picked up by several major International tour companies and enjoyed a month of exposure as their featured article of the month. Some sites accept and publish your article within hours, others days, weeks, or even months. Actually this is good, as during the time you are submitting to several hundred sites, your article is “the most recent” on some site. However, at some point your article will become stale, and your website stats will show a drop-off in visitors. Have your next new article submitted well before this happens.

An article submitter is the most important tool an article writer can have. Why then, do article submitter programs draw the “penny wise pound foolish” crowd like a magnet. Some amusing examples for you. One submitter gives a 3 day free trial. Stories abound about the users who download the program and stay up day and night drinking coffee and making submittals for the 3 free days. Another good submitter program gives a free trial version with a database of 85 sites. The full version with hundreds of sites is reasonably priced, but most users just stick with the free version. I am not a gifted psychic, but I can guarantee you that none of these users are making any money from writing and publishing Ezine articles. How do I know that? Quite simple, “Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer”. Sure, not buying the article submitter program is a loss for the company, but a far worse loss for the writer by limiting their article exposure, the very thing that has the potential to make them money.

As you can see, the two things go hand in hand, many articles submitted to hundreds of submit sites. Do not cut corners with your article submitter program, it is the key to your success. And, be sure to look into the new article creator programs that speed up your article writing. To your success!

Getting The Most From Your Article Submitter Software

July 27, 2009 - 11:22 am No Comments

If you are serious about Ezine article writing you do need an article submitter. It is, in fact, an articles writers most important tool. The latest generation are faster, have more automatic features, and continually update their databases. Article writing has continued to increase in popularity because the once dreaded time consuming submittal chore has been made so easy. Some of the latest generation article submitters not only submit the articles, but actually provide software to help you write the article! This almost sounds too good to be true, but current reviews praise article creator software.

If you are reading this article you have made a choice on how to drive traffic to your website. There are three ways to get targeted traffic, buy it, borrow it, or create it. Without a doubt, Ezine article writing does drive targeted traffic to your site. Just as true is the fact that Ezine article writing takes more work than the other options.

Enter the article submitter software program. Without this valuable tool it would be physically impossible to submit the number of required articles to the hundreds of article submit sites for the needed exposure. You enter your article details into the software once, and then select the directories you would like to submit to. The software will automatically fill in all of the submission criteria saving you an incredible amount of time. Another time saver is the fact that most article submitters come with a database of article submit sites, that is continually updated for you. If you have ever tried to compile a list on your own, you know that the database alone is worth much more than the cost of the submitter program!

A word of caution here. Do not get involved in robot spam type submitter programs or companies that do this. This type of sloppy submittal is frowned upon, a nuisance to the submit sites, and can get you banned from the best article sites, and even the search engines. The article submit site provides a tremendous exposure for your article, and free. You owe it to them to be professional, login properly, submit your article to the correct category, and logout. A proper article submitter will do just that, saving you the tedious manual cut and paste time, and saving the site server time.

Let us look more closely at “Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer”. Your Ezine article has a short life span. Once published, it has 24 hours on the “most recent articles” page of a particular article submit directory. The directories main page is the only page scanned by the search engines, that increases your SEO. Sadly, the next day your article has been replaced by many newer articles on the same subject. After its moment of fame has passed it will still get read by the sites readers, and if good picked up by other directories and sources needing articles. Recently I wrote a travel article that was picked up by several major International tour companies and enjoyed a month of exposure as their featured article of the month. Some sites accept and publish your article within hours, others days, weeks, or even months. Actually this is good, as during the time you are submitting to several hundred sites, your article is “the most recent” on some site. However, at some point your article will become stale, and your website stats will show a drop-off in visitors. Have your next new article submitted well before this happens.

An article submitter is the most important tool an article writer can have. Why then, do article submitter programs draw the “penny wise pound foolish” crowd like a magnet. Some amusing examples for you. One submitter gives a 3 day free trial. Stories abound about the users who download the program and stay up day and night drinking coffee and making submittals for the 3 free days. Another good submitter program gives a free trial version with a database of 85 sites. The full version with hundreds of sites is reasonably priced, but most users just stick with the free version. I am not a gifted psychic, but I can guarantee you that none of these users are making any money from writing and publishing Ezine articles. How do I know that? Quite simple, “Quality articles quickly submitted to hundreds of submit sites is the key to being a successful Ezine article writer”. Sure, not buying the article submitter program is a loss for the company, but a far worse loss for the writer by limiting their article exposure, the very thing that has the potential to make them money.

As you can see, the two things go hand in hand, many articles submitted to hundreds of submit sites. Do not cut corners with your article submitter program, it is the key to your success. And, be sure to look into the new article creator programs that speed up your article writing. To your success!

How Starting Your Own ‘Country Club’ Can Skyrocket Your Revenues!

July 22, 2009 - 10:34 pm No Comments

My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I’d like to get on their mailing list. That’s very smart.

However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I’d like to be on your mailing list, the answer will usually be NO.

But one store in particular got me. First of all, it was a designer clothing store I loved. Second of all, they didn’t ask me if I wanted to be on their mailing list. They invited me to become a “VIP Client”.

Say the words “VIP” to me and my ears perk up. It of course stands for “very important person”. And in general it indicates a level of advantage and prestige. Suddenly I WANTED to be on that mailing list, especially when the salesman explained to me it came with certain benefits, such as early notice on new arrivals, a personal shopping service, and private trunk shows.

And you know what? I would have even paid to be part of that - to be regarded as a VIP.

You see, people WANT to be part of something special like ezine advertising. The example above was free. But don’t underestimate how much your clients or customers will PAY to do that, either.

Example: A friend of mine recently shared he pays $15,000.00 a year to belong to the President’s Club of a local playhouse, even though he and his wife could attend each show there for just $150.00. Why would even a loyal attendee want to pay 100 times more? Special treatment like preferred seating, valet parking, invites to VIP functions, private restaurant for members only, networking with a higher level of people, etc.

Another friend of mine pays for membership at a private nightclub here in Los Angeles up on Sunset Blvd. for many of the same reasons (but more so, I believe, because it impresses his dates ; )).

My marketing mentor Dan Kennedy taught me there is a segment of virtually EVERY customer or client group or market who will happily pay FAR above standard prices for convenience, status, and special treatment.

I call it “country clubbing” your business. Why be the driving range with an hourly charge when you can be the classy six-figure membership club down the street? You can offer both of course, but look at what will skyrocket your business FASTER, with less transactions and higher quality clients.

One example of this is my private Platinum Mastermind program, which I launched in 2006 due to overwhelming demand for my personal coaching. This group of 15 serious small business owners each pay $15,000.00 a year to have greater access to me than anyone else, and in a small group setting where we meet 3 times a year at luxurious 4- and 5-star hotels and resorts.

My Platinums are, essentially, VIPs in my world! And because I maintain a bit of mystique about the group, people seem to want “in” even more. (One of my members got cornered in the ladies room at my last Online Success Blueprint Workshop by several attendees who demanded to know how they could get into Platinum!)

I share this not to impress you, but to impress upon you that in YOUR market (yes, *yours*) there IS a percentage of folks who will gladly pay MORE - much more - for a higher level of service or treatment. Remember, you’re not trying to please EVERYBODY, just the select few who can afford that level of service.

So now, take a minute or two and consider how YOU can start your own “country club” for your clients and customers. Whether it’s a VIP level of service or a private client group that meets a few times a year.

To get your wheels turning, imagine this… if you can get 10 people to commit to some type of program that is just $10,000.00 a year, that’s an extra $100,000.00 this year for YOU!

How Starting Your Own ‘Country Club’ Can Skyrocket Your Revenues!

July 22, 2009 - 2:22 pm No Comments

My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I’d like to get on their mailing list. That’s very smart.

However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I’d like to be on your mailing list, the answer will usually be NO.

But one store in particular got me. First of all, it was a designer clothing store I loved. Second of all, they didn’t ask me if I wanted to be on their mailing list. They invited me to become a “VIP Client”.

Say the words “VIP” to me and my ears perk up. It of course stands for “very important person”. And in general it indicates a level of advantage and prestige. Suddenly I WANTED to be on that mailing list, especially when the salesman explained to me it came with certain benefits, such as early notice on new arrivals, a personal shopping service, and private trunk shows.

And you know what? I would have even paid to be part of that - to be regarded as a VIP.

You see, people WANT to be part of something special like ezine advertising. The example above was free. But don’t underestimate how much your clients or customers will PAY to do that, either.

Example: A friend of mine recently shared he pays $15,000.00 a year to belong to the President’s Club of a local playhouse, even though he and his wife could attend each show there for just $150.00. Why would even a loyal attendee want to pay 100 times more? Special treatment like preferred seating, valet parking, invites to VIP functions, private restaurant for members only, networking with a higher level of people, etc.

Another friend of mine pays for membership at a private nightclub here in Los Angeles up on Sunset Blvd. for many of the same reasons (but more so, I believe, because it impresses his dates ; )).

My marketing mentor Dan Kennedy taught me there is a segment of virtually EVERY customer or client group or market who will happily pay FAR above standard prices for convenience, status, and special treatment.

I call it “country clubbing” your business. Why be the driving range with an hourly charge when you can be the classy six-figure membership club down the street? You can offer both of course, but look at what will skyrocket your business FASTER, with less transactions and higher quality clients.

One example of this is my private Platinum Mastermind program, which I launched in 2006 due to overwhelming demand for my personal coaching. This group of 15 serious small business owners each pay $15,000.00 a year to have greater access to me than anyone else, and in a small group setting where we meet 3 times a year at luxurious 4- and 5-star hotels and resorts.

My Platinums are, essentially, VIPs in my world! And because I maintain a bit of mystique about the group, people seem to want “in” even more. (One of my members got cornered in the ladies room at my last Online Success Blueprint Workshop by several attendees who demanded to know how they could get into Platinum!)

I share this not to impress you, but to impress upon you that in YOUR market (yes, *yours*) there IS a percentage of folks who will gladly pay MORE - much more - for a higher level of service or treatment. Remember, you’re not trying to please EVERYBODY, just the select few who can afford that level of service.

So now, take a minute or two and consider how YOU can start your own “country club” for your clients and customers. Whether it’s a VIP level of service or a private client group that meets a few times a year.

To get your wheels turning, imagine this… if you can get 10 people to commit to some type of program that is just $10,000.00 a year, that’s an extra $100,000.00 this year for YOU!

How to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List

July 16, 2009 - 4:16 pm No Comments

One of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list?”

My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps:

STEP 1: Determine exactly who your ideal client or customer is.

The more descriptive you can be here, the better. For example, don’t just think “men”. Think “men ages 18-40 who like sports and working out”. Don’t just think “small business owners”. Think “women owners of professional service businesses that do less than $1 million a year”.

Can you take on clients or customers who fall outside of this description? Of course! But you need to know who you’re going after.

Example: About three years ago, I spent a romantic summer week on Nantucket Island in Massachusetts. My beau was wonderful in letting me decide most of the activities we’d do each day. But there was one thing he definitely wanted to do at least once - go bluefishing!

Now I’m not sure if you could have guessed this, but I’m not really into fishing. ; )

But hey, I’ll try anything once, so off we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no … we went with “Captain Dan the Bluefish Man” (who smelled like his specialty). Dan took us on his special boat to this special place off the island where the bluefish were, and we even used special bait that the bluefish liked. And we had great success - they just kept biting!

I realized that if you know exactly what you’re going after, you’re much more likely to get it. The same goes for reaching your target market.

STEP 2: Find other people, companies, or websites that are ALREADY reaching your target market en masse.

Sit down with a cup of coffee this weekend and do some online research regarding your target market. What sites are they already visiting? What newsletters or magazines do they already read? For example, if your target market is stay-at-home moms, find the most popular sites they visit. Find the most popular ezines they read.

Come up with a list of your top five websites and top five ezines that are already reaching your ideal client or customer.

STEP 3: Contact these websites and ezines and see if they will:

REVIEW your book, products, services, or ezine for their readers. If so, send them a review copy and follow up a week or two later. Request that when they run the review they mention your e-zine and direct people to your website to sign up.

accept guest ARTICLES. If so, then submit one of your best, with a short bio that links people back to your website to sign up for your ezine.

SWAP ads or recommendations for each other’s websites, products, or services. If you have an ezine that reaches the same target market they want to reach, this is a great win-win.

do a CO-REGISTRATION deal. If you already have a good amount of e-zine subscribers and website traffic, they may be open to adding your e-zine to their ezine signup form if you do the same on your part. (Ideally folks should just check a box to subscribe to the additional e-zine automatically.)

run a recommendation or ad in exchange for a COMMISSION on resulting sales. For example, you give them the ad to run, tagged with a link that lets you know if any sales come from it. (This is easy for you to do if you have an online affiliate program.*)

accept PAID advertising. Banner ads, text ads, and other paid placements obviously cost you money, but if it’s your only option and you really want to reach these folks, go for it. But be sure to track your results so you can see if it’s working. (You’ll need a link tracking program to do this.*)

And these are just a FEW ideas to get you started!

Remember, your #1 goal is to get people back to your site to sign up for your e-zine or other email list, because THAT is how you guarantee the chance to market to them repeatedly!