Posts Tagged ‘ Newsletters ’

Thursday, June 25th, 2009

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

(c)2005; Matthew C. Keegan, LLC

Thursday, June 25th, 2009

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

(c)2005; Matthew C. Keegan, LLC

Friday, June 12th, 2009

You have a business; you are new and want to build a client list. However, the public doesn’t know much about you.

One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.

When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.

Articles also help to keep your website updated and helped to increase your search engine ratings.

Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:



    For the author, they:

  • Increased Exposure

  • Give Credibility (You show your expertise)

  • Develop Relations (People get to know you better)

  • Create links to your site

  • Give you free Publicity
  • For the Publisher or Website Owner, it provides:

  • Content

  • Related Articles that you don’t have to write
  • Reference and information that you don’t have to write

  • A vast resource of free information



However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.

Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.

Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting. You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

“To Master Communication

is to Master Wealth”

Friday, June 12th, 2009

You have a business; you are new and want to build a client list. However, the public doesn’t know much about you.

One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.

When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.

Articles also help to keep your website updated and helped to increase your search engine ratings.

Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:



    For the author, they:

  • Increased Exposure

  • Give Credibility (You show your expertise)

  • Develop Relations (People get to know you better)

  • Create links to your site

  • Give you free Publicity
  • For the Publisher or Website Owner, it provides:

  • Content

  • Related Articles that you don’t have to write
  • Reference and information that you don’t have to write

  • A vast resource of free information



However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.

Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.

Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting. You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

“To Master Communication

is to Master Wealth”