Posts Tagged ‘ publishing ’

Friday, July 31st, 2009

As a writer, do you sometimes/often/always find yourself at a loss as to what to write next? No, I am not talking about topics or subjects you already have nailed down. Rather, the simple desire to get started with something, anything to break the brain logjam. It could be a personal project or something you want to develop to show to a potential client the stuff that you are made of. Whatever, I have been there myself and have found that some of my sources of inspiration have come from blogs. You got it…sites that have sparked my creative juices and allowed me to take a concept and bring it to fruition.

Typically, I come across a blog geared toward a particular topic &ndash let’s say aviation &ndash and find something within that blog that catches my attention. It may be a trend, company news, even simple speculation. Oftentimes, what I read becomes the inspiration for a fresh article so I take that idea, do some additional research, and create my own new work.

No, I don’t cut and paste someone else’s writings. Instead, their pithy work becomes the seed that I germinate to produce a unique and compelling article of my own. The key here is this: it is my own voice, not someone else’s work.

We all have our favorite blogs, you can be certain of that. Spend some time on those particular blogs and see what inspires you. Who knows, but a sentence or a paragraph you read may gel your brain into producing a 500-750 word article that you can include in your vast repository of interesting and relevant work.

Gosh, I think that I may be on to something!

Sunday, July 5th, 2009

One of the most difficult tasks for the person who is in need of the services of a high quality author is determining just who can do the work. Being capable is one thing, being available to do the work is another thing.

There are several things that you, the hiring party, can do to ensure that you find a capable and available author:

1. Does the author have experience? Importantly, is he or she able to write on the proposed topic? A good author will have samples of his or her work readily available for your perusal. Do not assume that all of the author’s work is posted online; sometimes “we” authors hold our best work back from the public due to fears of piracy or because of third party confidentiality.

2. If the author is to cover a topic outside of their areas of expertise are you willing to pay extra for the research the author may need to do in order to accomplish the task?

3. Is the author available to work on your project now or is he or she presently busy with other assignments? How tight is your deadline? Can you work with the author’s schedule or is your schedule not flexible? Would you consider using the same author at a future date for a different project if no agreement can be made to do the current project?

4. Does the author have references? Can you get a person’s name and phone number and contact them about their work?

5. How much does the author expect to be paid? Does the author list on his or her website a pricing structure? Can you get an ironclad estimate? What payment methods are expected?

6. Is the author writing as a ghostwriter or do you want the author to use his or her name and submit the articles to article directories for links back to your site?

As an author, before I accept any assignment I prefer to discuss over the telephone details of what the hiring party wants, what I can do for this person, and attempt to get a better feel for the job. I do not hard sell my work; if someone is interested in my capabilities then we move forward. If not, we both move on.

Sunday, July 5th, 2009

One of the most difficult tasks for the person who is in need of the services of a high quality author is determining just who can do the work. Being capable is one thing, being available to do the work is another thing.

There are several things that you, the hiring party, can do to ensure that you find a capable and available author:

1. Does the author have experience? Importantly, is he or she able to write on the proposed topic? A good author will have samples of his or her work readily available for your perusal. Do not assume that all of the author’s work is posted online; sometimes “we” authors hold our best work back from the public due to fears of piracy or because of third party confidentiality.

2. If the author is to cover a topic outside of their areas of expertise are you willing to pay extra for the research the author may need to do in order to accomplish the task?

3. Is the author available to work on your project now or is he or she presently busy with other assignments? How tight is your deadline? Can you work with the author’s schedule or is your schedule not flexible? Would you consider using the same author at a future date for a different project if no agreement can be made to do the current project?

4. Does the author have references? Can you get a person’s name and phone number and contact them about their work?

5. How much does the author expect to be paid? Does the author list on his or her website a pricing structure? Can you get an ironclad estimate? What payment methods are expected?

6. Is the author writing as a ghostwriter or do you want the author to use his or her name and submit the articles to article directories for links back to your site?

As an author, before I accept any assignment I prefer to discuss over the telephone details of what the hiring party wants, what I can do for this person, and attempt to get a better feel for the job. I do not hard sell my work; if someone is interested in my capabilities then we move forward. If not, we both move on.

Thursday, June 25th, 2009

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

(c)2005; Matthew C. Keegan, LLC

Thursday, June 25th, 2009

Do you suffer from writer’s block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.

Idea Mining If you do not have a specific topic in mind, start brainstorming to come up with a variety of topics. I get plenty of my ideas when I take a thirty minute brisk walk through my neighborhood. Watching rabbits eating clover, observing colorful roses, and listening to the sweet conversation of cardinals puts me at ease. When I am relaxed, I can think much more clearly. It sure beats sitting in front of my computer fretting about my work! Find something that brings out the inspiration in you.

Get Interested Writing on a topic that interests you is much easier to do than when you must write about a topic that you either: a) do not find interesting, or b) you are not particularly knowledgeable about. You can raise your interest by researching the topic. Read other online articles, go to the library and read a chapter or two in a related book, or contact someone familiar with the subject at hand [an enthusiatic expert is best]. After a certain amount of research your curiosity should be piqued which will help fuel your interest in the topic.

Make an Outline Write a topic sentence and then “bullet” three or four key points that you want to make. Expand each point into one paragraph each; collectively these points will comprise the body of your article. A brief conclusion [summation] tying all the points together at the end of the article will bring things “to a wrap.”

Sit on it No, I am not being obscene. Rather, once you have written your article put it aside for a day or two and then come back to it. A fresh perspective has a way in helping you craft a better article. More than likely you will catch grammatical errors, locate incomplete or unclear thoughts, or find errors in punctuation by stepping back for a period of time.

You can overcome writer’s block by following the above steps. If you find yourself hindered by the “paralysis of analysis” when it comes to selecting a winning topic, then you must step away, regroup, and come back only when sufficiently inspired. Writing with clear purpose and enthusiasm will happen once you put your writer’s block beyond you.

(c)2005; Matthew C. Keegan, LLC

Tuesday, June 9th, 2009

Writing “net friendly” articles does not mean we can automatically leave out any mention of our sources. There is a tendency for many writers to simply write their material and not cite their sources, particularly when it is obvious that a source has been quoted somewhere within the body of the article.

Generally, what I do when it comes time to mentioning sources for an internet article, I attempt to first find that information on the internet and, if it is there, I simply provide anchor links in my article back to that source. In addition, I try to link directly to the page where the information is listed instead of pointing someone to the site’s index page. Why make it difficult for your readers to find out exactly where you obtained your information? Take them directly to the source, of course!

Other than that, I add the customary and appropriate resource information in my footers [or endnotes as some would call them] at the end of the article. Some may disagree with my methodology particularly with my anchor link citations, but it appears to be the best way to cite sources in this information age.

Remember: flexibility is the key when writing for the internet, but not at the point of failing to cite the appropriate sources when it is necessary to do so.

Tuesday, June 9th, 2009

Writing “net friendly” articles does not mean we can automatically leave out any mention of our sources. There is a tendency for many writers to simply write their material and not cite their sources, particularly when it is obvious that a source has been quoted somewhere within the body of the article.

Generally, what I do when it comes time to mentioning sources for an internet article, I attempt to first find that information on the internet and, if it is there, I simply provide anchor links in my article back to that source. In addition, I try to link directly to the page where the information is listed instead of pointing someone to the site’s index page. Why make it difficult for your readers to find out exactly where you obtained your information? Take them directly to the source, of course!

Other than that, I add the customary and appropriate resource information in my footers [or endnotes as some would call them] at the end of the article. Some may disagree with my methodology particularly with my anchor link citations, but it appears to be the best way to cite sources in this information age.

Remember: flexibility is the key when writing for the internet, but not at the point of failing to cite the appropriate sources when it is necessary to do so.

Thursday, May 7th, 2009

This may not be a politically correct analogy, but if you were to shoot off a cruise missile from 200 miles away you would want it to hit your target, am I correct? The same can be said for an article writer — the substance of any article is very important, but an article misses the mark if it doesn’t do what you intend it to do: that is, bring about a call to some sort of action, i.e., buy my product, sign up for my newsletter, etc.

Most web based articles are very precise. They have to be. Start off with an attention grabbing opening, followed up by three or four main points, and then tightly wrapped up with a conclusion that invites the reader to take some specific sort of action is the way every successful web content article should be written.

Anything less than what I have outlined is like a cruise missile gone astray. Aim for your target and make certain that you hit it each and every time, no matter how far away you start. Although cruise missiles are prone to go astray, at least you have the luxury to write, examine, and rewrite your articles before they are delivered to your target, i.e., your customer.

Thursday, May 7th, 2009

This may not be a politically correct analogy, but if you were to shoot off a cruise missile from 200 miles away you would want it to hit your target, am I correct? The same can be said for an article writer — the substance of any article is very important, but an article misses the mark if it doesn’t do what you intend it to do: that is, bring about a call to some sort of action, i.e., buy my product, sign up for my newsletter, etc.

Most web based articles are very precise. They have to be. Start off with an attention grabbing opening, followed up by three or four main points, and then tightly wrapped up with a conclusion that invites the reader to take some specific sort of action is the way every successful web content article should be written.

Anything less than what I have outlined is like a cruise missile gone astray. Aim for your target and make certain that you hit it each and every time, no matter how far away you start. Although cruise missiles are prone to go astray, at least you have the luxury to write, examine, and rewrite your articles before they are delivered to your target, i.e., your customer.

As a freelance writer, some of my least favorite projects are those where the client wants me to rewrite an existing article. I have since learned that this type of statement, “It’ll only involve a little editing,” usually really means, “You’ll have to rewrite the entire article in order for it to make sense.” My advice to you, the freelancer, is try to determine in advance just how much “editing” you will have to do, otherwise be prepared to initiate a time consuming rewrite that won’t pay for itself.

My first sizable rewriting job was one I now call, “my blunder from down under.” By down under, I certainly don’t mean Australia &ndash you have to dig a lot deeper to go to where it is hotter. Get it? A real “devil” of a job!

The job involved “editing” five articles by including new information and cleaning up verbiage and syntax. Or so I thought. As it turned out, each of the five articles lacked clear and concise purpose and failed to produce a tight and sensible conclusion. I saw the “writing on the wall” and decided that the editing job would need to turn into a complete rewrite in order to make any sense of them.

Two full days later my work was done after submitting the drafts to the client, having the client send back additional changes and comments, and resubmitting the final copies back to the client.

After this experience I was mentally exhausted and frustrated, but I learned a valuable lesson: work diligently to uncover what a job entails before agreeing to take on a project and/or leave open the possibility that your price may change [read: will increase] should extra work be involved.

It was a tough lesson learned, but I found out that the “devil” is really in the details when it comes to accepting a rewriting project. Either way it is “work” for you!